Falls Church, Falls Church, VA — PublicRelay, in collaboration with the Tennessee Valley Authority (TVA), has been awarded Gold at the 2025 MarCom Awards—one of the most prestigious honors in the communications and marketing industry.
The Association of Marketing & Communication Professionals (AMCP) recognized the innovative collaboration between PublicRelay and TVA, which combined advanced media analysis with quarterly reputation survey data to uncover the connection between public familiarity and trust. This innovative work was awarded in the Research/Study category of Strategic Communications.
“This award recognizes the value and strength of Communications to drive business goals,” said Azhar Unwala, senior vice president of Insights & Analytics at PublicRelay. “We’re honored to collaborate with TVA to turn data into actionable strategies that build trust and deliver real results.”
Integrating communications insights with key public perception metrics enabled TVA to refine its messaging, increase proactive media engagement, and strengthen public trust—an essential asset in the energy sector, where reputation is built on transparency and reliability.
“At TVA, we believe that an effective communication strategy is rooted in data. By leveraging media analytics and survey insights, we’re able to better understand public perception and align our messaging with the needs of the communities we serve,” said Jessica Dufner, vice president of TVA Communications. “This data-driven approach helps guide our communications strategy and amplify TVA’s broader business goals— ensuring we remain transparent, trusted, and innovative as we build America’s energy future.”
The MarCom Awards honor excellence in communications. It is open to all industries, receiving about 7,000 print and digital entries each year from dozens of countries. This recognition highlights how organizations are increasingly using data to better understand stakeholders, elevate storytelling, and create lasting reputational value.
About PublicRelay
PublicRelay is the unmatched choice for Fortune 500 companies, government agencies, and non-profits seeking accurate, actionable insights into their communications efforts. Combining cutting-edge technology and AI with human analysis, PublicRelay delivers data and insights that show communications’ impact on business goals, predict risks, trends, and outcomes, and guide smart communications strategy. Known for exceptional partnerships with clients, PublicRelay delivers communications analytics and insights that leading communications executives need to compete in today’s complex marketplace.
About the Tennessee Valley Authority
The Tennessee Valley Authority is the nation’s largest public power supplier, delivering energy to more than 10 million people across seven southeastern states. TVA has one of the most diverse energy systems – including nuclear, hydro, coal, gas, solar and advanced technologies. TVA is making significant investments in its power system toward new generation and transmission.
TVA is a corporate agency of the United States, receiving no taxpayer funding, deriving virtually all of its revenues from sales of electricity. TVA maintains some of the lowest energy costs and highest reliability in the nation. TVA’s residential rates are lower than those paid by about 80% of customers of the top 100 U.S. utilities, and its industrial rates are lower than those paid by over 90% of customers of the top 100 U.S. utilities. In addition, TVA provides flood control, navigation, and land management for the Tennessee River system, and assists local power companies and state and local governments with economic development and job creation. Learn more at tva.com.
