The Finance sector held onto its steady and favorable reputation in Q3 2025, supported by restrained communications strategies across most major players, but not all institutions benefited equally. While the industry largely avoided turbulence, some banks became a focal point for legal and regulatory scrutiny, while others stayed out of the spotlight.

In this quarter’s analysis, we explore:

  1. The strategic advantage of “company voice” in thought leadership (and what happens when it’s dialed back)
  2. How CEO–Trump meetings are reshaping perceptions of influence across the sector
  3. Where media appetite is surging and which actions drive the strongest engagement

Get the full breakdown of what’s driving industry narratives and how communications teams can use these insights to lead.

Download the Q3 2025 Finance Benchmark Analysis >