TYSONS CORNER, Va., (September 9, 2020) – PublicRelay, the premier provider of PR and business analytics, announced its latest innovation in media monitoring: Predictive Alerts. 

This new capability gives leading communicators a way to see into the future: As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.  When a story is predicted to catch fire, the communications team is instantly alerted, giving them valuable hours in which to amplify positive coverage – or prepare a clear response to negative news – before the story has taken off. 

“Communicators are more and more reliant on data to make strategic decisions. But even the best data reflects what has already happened,” said Eric Koefoot, CEO of PublicRelay. “Predictive Alerts allows our clients to look into the future and know what’s coming.  We are flagging the stories now that will truly matter to them tomorrow.” 

PublicRelay’s Media Analytics solution utilizes powerful machine learning technology paired with trained analysts to deliver trusted data and actionable insights.  Clients leverage this quality data to enhance strategies and tactics, align themselves with the broader business goals, and boost collaboration across the entire organization. Predictive Alerts is one of many capabilities PublicRelay offers across the earned social media space. 

About PublicRelay: 

PublicRelay turns language into insight as the most trusted media analytics solution for many of the world’s largest brands.  PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.