The Challenge
A leading health insurance company needed more from its executive briefings. Their legacy provider left gaps in coverage due to limited content access, and slow, inconsistent delivery often created last-minute fire drills for the internal team. Executives weren’t seeing the full picture, and the Communications team was forced to spend time correcting errors instead of focusing on strategy.
Already partnering with PublicRelay on advanced analytics to measure reputation, the team saw firsthand the quality and reliability of our work. It became clear that PublicRelay could not only solve their briefing frustrations but also deliver a stronger, more complete product that met executive expectations and aligned with their broader communications goals.
Our Solution
Value and Efficiency
This client has been able to achieve a significantly better value and find savings while eliminating the daily inefficiencies and hidden costs that had compounded over time. With more reliable access to high-value content, including coverage gaps caused by competitor restrictions, the team can finally trust that their briefing includes what matters most. The change has also freed up the internal team’s time each day to be spent on more value-added tasks instead of being wasted fixing unnecessary errors.
Accuracy and Quality
Instead of missed stories and inconsistent workflows, PublicRelay’s AI-human hybrid model ensures accuracy and timeliness every day. Analysts bring the editorial judgment and attention to detail that executives expect, raising the quality bar beyond what the legacy provider could deliver.
Customization
The client required a highly customized format that matched their specifically developed briefing template. PublicRelay delivered an exact replica, providing the continuity stakeholders needed.
Transition Experience
Every detail was tested, every format checked, and every potential issue addressed before launch. PublicRelay absorbed the heavy lift, sparing the client the burden and ensuring a seamless switch.
The Impact
Even before launch, executives recognized the difference. They had confidence in the accuracy, completeness, and customization of the briefing that PublicRelay provided. The client also gained new efficiencies with PublicRelay’s portal, which allows for real-time edits without back-and-forth emails. And most importantly, the decision to award this business to PublicRelay was driven by the strong reputation built through past analytics work, giving the client confidence that their Briefings would reach the same standard of excellence.
The Outcome
By moving to PublicRelay, the client secured a higher standard of service without added cost. They gained reliable, accurate, executive-ready briefings tailored to their needs and supported by a partner willing to make the transition seamless. The decision not only fixed immediate problems but also unlocked new opportunities through better content access and service, including leadership-focused deliverables to future expansion across their communications function.
