December 3rd | 12:00pm ET | Virtual
For legacy brands, refreshing your identity is a delicate balancing act. Go too far, and you risk alienating loyal customers, employees, and stakeholders. Move too cautiously, and you may fail to resonate with new audiences or appear outdated in a fast-changing media landscape. How can communicators honor a brand’s history while also positioning it for relevance and growth?
Guest hosted by Jackie Hartzell, Head of External Communications at Ally, this virtual roundtable will bring together senior communicators to discuss best practices for evolving a brand without losing its core identity. We’ll explore strategies for preserving heritage, weaving history into modern storytelling, engaging stakeholders throughout the process, and managing media and reputational risks that can arise during a brand refresh.as a reasoned and credible voice in moments of change and transformation.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
November 6th | 6:00pm ET | Washington, D.C.
Communications leaders today are navigating what often feels like a state of “permacrisis”, with new challenges and disruptions arising daily regardless of the industry they’re working in.
From geopolitical uncertainty and shifting societal expectations to disruptive technologies and evolving workplace dynamics, comms leaders are increasingly at the forefront of navigating it all.
Hosted by Suzanne Bouhia, Executive Communications & Marketing Consultant and former CCO of Ernst & Young Americas and Chief Marketing and Communications Officer at National Association of REALTORS, dinner conversation will address how communications leaders are leading through this environment; what challenges you’re facing, how you’re reframing priorities, and the ways you’re helping your organizations adapt.
Around this table, we’ll share not only the pressures but also the approaches that are working and leave with the reminder that while the complexity may be unrelenting, none of us are navigating it alone.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
November 18th | 8:00am CT | Austin, TX
How can PR teams prove their worth in today’s landscape?
Communicators are under increasing pressure to show how PR moves the needle for the business, not just brand visibility.
In this breakfast roundtable hosted by Rebecca Dersh, Senior Director of Communications at ChangeUp, participants will discuss:
- Moving beyond vanity metrics: What new frameworks are PR pros using to connect coverage to outcomes like customer acquisition, trust, and loyalty?
- Tying PR to the bottom line: How can PR prove its role in driving reputation equity, market share, or even sales?
- Crisis measurement: Beyond volume of mentions, how do you quantify effective crisis response and recovery?
- Boardroom language: What reporting tools, dashboards, or data storytelling methods resonate most with C-suites and boards?
- AI and analytics: Where can tech help us better analyze impact, and where do human insights still lead?
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
December 11th | 8:00am ET | Boston
From shifting public expectations to external pressures that change overnight, communicators must be ready to protect their organization’s reputation with clarity and agility.
Join Guest Host Chris Ridley, VP of Communications and Media at Moderna, for a Powerful Conversations Breakfast Roundtable on managing communications in highly dynamic environments. Chris will share firsthand perspectives on engaging stakeholders effectively, building trust in the face of skepticism, and maintaining alignment during moments of controversy or crisis.
Held under the Chatham House Rule, this interactive group discussion will provide a unique opportunity to exchange ideas with peers on:
- Lessons learned from navigating complex and unpredictable environments
- The evolving role of communications in shaping organizational resilience
- Core principles of reputation management when facing external scrutiny
- Practical approaches to handling sensitive issues and engaging diverse stakeholders
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.