April 28th | 8:00am ET | Charlotte, NC
Reputation is no longer shaped solely by journalists, analysts, or official brand statements. Increasingly, it is formed by AI-generated summaries, creator-driven narratives, and synthetic content that can move faster than traditional verification cycles. The communications playbook still matters, but it is no longer sufficient on its own.
In this roundtable led by Colleen Penhall, Founder & Principal Advisor of Strategic Communications at TrueNorth, we will explore how reputation management is evolving in the AI era and what communications leaders must build now to stay ahead. The conversation will examine three accelerating shifts: AI as an intermediary of brand narrative, influencers as independent media ecosystems, and synthetic media as a new category of reputational risk.
Together, we will explore questions such as:
- If someone relied solely on AI-generated answers to understand your company or industry, what story would they walk away with, and is it the one you intend to tell?
- As AI-driven discovery reshapes visibility, which function is best positioned to lead the strategy and ensure consistent narrative control across the enterprise?
- When reputational pressure comes from a creator with a loyal audience rather than from traditional media, how does that shift your response and escalation approach?
- If multiple forces, from AI summaries to influencer commentary to manipulated media, amplified the same negative storyline, how resilient would your reputation strategy be?
Designed for senior communications leaders, this session offers a candid forum to compare approaches, pressure-test assumptions, and identify the capabilities that will define effective reputation stewardship over the next 12 to 18 months, from AI literacy and monitoring to creator engagement and misinformation response.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
April 29th | 12:00pm ET | Virtual
AI-powered discovery is changing how people find, evaluate, and trust brands. For communications leaders, that shift creates a new strategic imperative: visibility is no longer just about publishing content or securing coverage. It is about engineering a system in which owned and earned media work together to build authority, reinforce credibility, and increase discoverability wherever decisions are being made.
In this virtual roundtable hosted by Gini Dietrich, founder of Spin Sucks and creator of the PESO Model®, communications leaders will discuss how the role of owned and earned media is evolving in an AI-driven landscape—and what that means for strategy, structure, and measurement. Rather than treating owned and earned as separate efforts, the conversation will explore how they can function as a coordinated proof loop: owned media as the source of depth and clarity, and earned media as the signal of trust and validation.
Together, participants will examine how leading teams are rethinking visibility, what kinds of content and credibility signals matter most in AI-influenced discovery, how cross-functional collaboration needs to evolve, and what new measures of authority are beginning to matter.
- How is AI changing the way your organization builds authority, not just awareness?
- Where should owned media play a stronger role as a source of proof, clarity, and depth?
- How can earned media better validate and extend the stories your organization most needs to be known for?
- What does a strong owned-earned proof loop look like in practice?
- What signals, metrics, or indicators actually help you understand visibility and trust in an AI-shaped environment?
- How do comms teams need to evolve their workflows, skills, and partnerships to lead this shift?
Attendees will leave with a clearer view of how communications teams are adapting to AI-shaped discovery, where owned and earned media each create strategic value, and how to build a more deliberate visibility system across both. The roundtable is designed to surface practical perspectives, challenge outdated assumptions, and help leaders identify what needs to change inside their own organizations next.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
May 14th | 6:00pm ET | Brooklyn, NY
Communications leaders today are operating in a landscape defined by constant visibility, compressed media cycles, and heightened scrutiny from stakeholders across every channel. Narratives now emerge across fragmented platforms, evolve in real time, and often take shape before organizations have the chance to respond. At the same time, AI is transforming how information is surfaced and interpreted, creating both new opportunities for influence and new risks to reputation. In this environment, communications leaders are being asked to do more than monitor. They are expected to anticipate, prioritize, and actively shape the conversations that impact their business.
This off-the-record dinner will bring together senior communications leaders for a candid conversation on how the function is evolving, and what it takes to lead effectively in an AI-driven landscape. The discussion will explore how teams are balancing speed with accuracy, visibility with control, and data with intuition as they work to shape narratives and protect trust.
Together, we’ll explore questions such as:
- How has your role evolved over the past 1–2 years?
- How are you identifying emerging narratives that have the potential to impact your business?
- How do you decide what to act on versus ignore?
- How is your media strategy evolving as AI and aggregated answers change how stakeholders discover information?
- Where do you feel confident in your use of data today, and where are the biggest gaps when it comes to measurement and impact?
Over dinner, participants will exchange real-world perspectives, challenges, and approaches, leaving with a clearer understanding of how to navigate influence, visibility, and reputation in a communications landscape that continues to evolve.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.