April 16th | 6:00pm ET | Washington, D.C.
In today’s high-stakes corporate environment, communications and marketing leaders are expected to do far more than manage messages. They’re asked to build trust, protect reputation, shape decisions, and drive growth. Yet their work is still too often measured by outputs, not enterprise impact.
Sukhi Sahni, Strategic Advisor, Educator, and Futurist (former senior executive at Wells Fargo, Capital One, and Sprint Nextel) will lead an intimate dinner conversation on how leaders can prove real enterprise value and future-proof the function. This is not a session about tactics. It’s a candid discussion about what’s working, what isn’t and what must change.
Over dinner, we’ll explore five critical questions:
- Measuring What Matters: Are our metrics capturing real influence or just easy-to-track outputs?
- Reputation as Strategy: Is communications and marketing positioned as a safety net or a growth-driving engine?
- Trust & Influence Reality Check: How much weight does our voice carry in high-pressure moments, and are we addressing root causes or optics?
- AI and the Future of Narrative: As AI accelerates content cycles and misinformation, what capabilities must we develop and how do we build our teams to manage reputational risk at scale?
- Redefining Value: What does it take to measure enterprise-critical assets like trust, cultural credibility, and strategic decision impact?
You will leave with a sharper perspective on how to assert influence, measure what matters, and position your function as indispensable.
If your budget were cut tomorrow, what would the business miss most?
And five years from now, will we lead strategy or support it?
If that question stays with you, join us.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
April 28th | 8:00am ET | Charlotte, NC
Reputation is no longer shaped solely by journalists, analysts, or official brand statements. Increasingly, it is formed by AI-generated summaries, creator-driven narratives, and synthetic content that can move faster than traditional verification cycles. The communications playbook still matters, but it is no longer sufficient on its own.
In this roundtable led by Colleen Penhall, Founder & Principal Advisor of Strategic Communications at TrueNorth, we will explore how reputation management is evolving in the AI era and what communications leaders must build now to stay ahead. The conversation will examine three accelerating shifts: AI as an intermediary of brand narrative, influencers as independent media ecosystems, and synthetic media as a new category of reputational risk.
Together, we will explore questions such as:
- If someone relied solely on AI-generated answers to understand your company or industry, what story would they walk away with, and is it the one you intend to tell?
- As AI-driven discovery reshapes visibility, which function is best positioned to lead the strategy and ensure consistent narrative control across the enterprise?
- When reputational pressure comes from a creator with a loyal audience rather than from traditional media, how does that shift your response and escalation approach?
- If multiple forces, from AI summaries to influencer commentary to manipulated media, amplified the same negative storyline, how resilient would your reputation strategy be?
Designed for senior communications leaders, this session offers a candid forum to compare approaches, pressure-test assumptions, and identify the capabilities that will define effective reputation stewardship over the next 12 to 18 months, from AI literacy and monitoring to creator engagement and misinformation response.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
April 29th | 12:00pm ET | Virtual
AI-powered discovery is changing how people find, evaluate, and trust brands. For communications leaders, that shift creates a new strategic imperative: visibility is no longer just about publishing content or securing coverage. It is about engineering a system in which owned and earned media work together to build authority, reinforce credibility, and increase discoverability wherever decisions are being made.
In this virtual roundtable hosted by Gini Dietrich, founder of Spin Sucks and creator of the PESO Model®, communications leaders will discuss how the role of owned and earned media is evolving in an AI-driven landscape—and what that means for strategy, structure, and measurement. Rather than treating owned and earned as separate efforts, the conversation will explore how they can function as a coordinated proof loop: owned media as the source of depth and clarity, and earned media as the signal of trust and validation.
Together, participants will examine how leading teams are rethinking visibility, what kinds of content and credibility signals matter most in AI-influenced discovery, how cross-functional collaboration needs to evolve, and what new measures of authority are beginning to matter.
- How is AI changing the way your organization builds authority, not just awareness?
- Where should owned media play a stronger role as a source of proof, clarity, and depth?
- How can earned media better validate and extend the stories your organization most needs to be known for?
- What does a strong owned-earned proof loop look like in practice?
- What signals, metrics, or indicators actually help you understand visibility and trust in an AI-shaped environment?
- How do comms teams need to evolve their workflows, skills, and partnerships to lead this shift?
Attendees will leave with a clearer view of how communications teams are adapting to AI-shaped discovery, where owned and earned media each create strategic value, and how to build a more deliberate visibility system across both. The roundtable is designed to surface practical perspectives, challenge outdated assumptions, and help leaders identify what needs to change inside their own organizations next.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.