Opportunities are emerging as companies commit record capital towards powering data centers. The media has been highly receptive to communications around co-location deals as AI continues to command the news cycle. But, utilities also face reputational risks as reporters call attention to rising rates amid growing consumer anxiety.

This report aims to uncover emerging trends, opportunities, risks across the utility industry media landscape.

To generate data for this analysis, PublicRelay analyzed the earned media of over 30 utilities across the portfolios of 13 holding corporations. The companies chosen as a part of the analysis service residential customers spanning the Continental United States.

By reading this resource, you’ll learn why:
1) Utilities succeed when communicating on innovation, grid resiliency, and community impact.
2) You should pitch alternative energy projects as an investment into energy security and diversification.
3) You should center your AI messaging strategy around American leadership and local support.
4) Showing support for vulnerable populations and small businesses impacted by high bills is a winner for reputation.
5) Direct bill relief efforts set up communications opportunities.

Download the report

How do geopolitics impact corporate reputation?

In this report, we uncover the vital insights PR and communications leaders need to understand and navigate the complex interplay between geopolitics and corporate reputation.

You’ll learn where you’re most likely to face pressure to speak out about a geopolitical issue, which coverage themes capture the most attention, and much more.

Read the full report for further insights.

Data analysis and authorship credits: Azhar Unwala, VP of Analytics at PublicRelay & Kay Kavanagh, Director of Research at PublicRelay