April 28th | 8:00am ET | Charlotte, NC

Reputation is no longer shaped solely by journalists, analysts, or official brand statements. Increasingly, it is formed by AI-generated summaries, creator-driven narratives, and synthetic content that can move faster than traditional verification cycles. The communications playbook still matters, but it is no longer sufficient on its own.

In this roundtable led by Colleen Penhall, Founder & Principal Advisor of Strategic Communications at TrueNorth, we will explore how reputation management is evolving in the AI era and what communications leaders must build now to stay ahead. The conversation will examine three accelerating shifts: AI as an intermediary of brand narrative, influencers as independent media ecosystems, and synthetic media as a new category of reputational risk.

Together, we will explore questions such as:

  • If someone relied solely on AI-generated answers to understand your company or industry, what story would they walk away with, and is it the one you intend to tell?
  • As AI-driven discovery reshapes visibility, which function is best positioned to lead the strategy and ensure consistent narrative control across the enterprise?
  • When reputational pressure comes from a creator with a loyal audience rather than from traditional media, how does that shift your response and escalation approach?
  • If multiple forces, from AI summaries to influencer commentary to manipulated media, amplified the same negative storyline, how resilient would your reputation strategy be?

Designed for senior communications leaders, this session offers a candid forum to compare approaches, pressure-test assumptions, and identify the capabilities that will define effective reputation stewardship over the next 12 to 18 months, from AI literacy and monitoring to creator engagement and misinformation response.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

March 31st | 8:00am CT | Dallas, TX

As AI reshapes workflows, stakeholder expectations rise, and boards demand sharper strategic alignment, communications leaders are being asked to operate well beyond traditional competencies. The question is not just how to keep up, it’s whether you are building the skills and perspective required to step into the CCO seat.

In this roundtable hosted by Linda Rutherford, Executive Advisor and former Chief Administration & Communications Officer at Southwest Airlines, we’ll explore what organizations are truly looking for in a future CCO. Discussion will explore questions such as:

  • How is AI changing team structures, talent models, and upskilling priorities?
  • What is your CEO asking you to focus on, and what does that signal about your growth trajectory?
  • Which capabilities matter most beyond core communications expertise, from business acumen to cross-functional collaboration and influence?
  • What is your board of directors demanding in today’s environment, and how can communications rise to meet those expectations?
  • How are you closing experience gaps through exposure to government affairs, public affairs, marketing, and broader enterprise strategy?
  • What soft skills are needed to project competence and confidence and be seen as potential bench for executive level comms roles?

Designed for rising communications leaders, this session offers space to reflect, share challenges, and gain perspective on how to intentionally build toward the next level of influence.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

March 11th | 12:00pm ET | Virtual

In today’s environment of heightened scrutiny and rapidly evolving expectations, communications teams play a critical role in guiding CEOs through complex decisions about when, and whether, to speak publicly on social and policy issues. Leaders must weigh opportunities to advance their organization’s mission against the risks of misalignment, reputational harm, political consequences or stakeholder backlash. At the same time, newly-appointed CEOs rely heavily on their communications team to help them establish credibility, articulate a clear vision, and define their leadership voice.

Guest hosted by CEO communications pro, Pete Weissman, this virtual roundtable will bring together senior communicators to explore how organizations can navigate this evolving leadership landscape.

This conversation will examine questions like:

  • How can comms help leadership determine when to speak up—or stay silent—on social and policy issues?
  • What opportunities and pitfalls do leaders face when engaging publicly on sensitive topics?
  • How can organizations ensure executive messaging aligns with their values while minimizing reputational risk?
  • What strategies can new CEOs use to make their mark and communicate a compelling, credible vision?
  • How can communications teams best position executives as trusted voices inside and outside the organization?

This session will give leaders a chance to compare approaches, share challenges, and refine how they guide and support their CEO’s voice in an increasingly complex public landscape.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.