May 21st | 12:00pm ET | Virtual
Communications professionals are trained to craft and disseminate messages, but how often do we stop to truly listen? In many organizations, the balance is off. Too much effort goes into pushing information out, and not enough into understanding what stakeholders are thinking, saying, and needing.
When listening is deprioritized, communications strategies risk being out of sync with the realities of key audiences, missing opportunities to engage meaningfully and adjust goals accordingly.
Hosted by Luke Capizzo, Ph.D., APR, Assistant Professor | Dept of Advertising & Public Relations at Michigan State University, this roundtable will challenge senior communicators to rethink how their teams engage with stakeholder insights.
Are we only monitoring key terms, or are we truly listening to the broader conversations shaping our industries and society? By shifting from a narrow, reactive approach to a systematic, strategic listening model, communications leaders can move beyond surface-level media tracking and develop a more holistic understanding of the issues that matter most.
This discussion will engage senior communicators in a thought-provoking exchange, sparking ideas on how to evolve from broadcasting messages to actively listening and responding in a way that strengthens relationships, enhances reputation, and drives meaningful impact.
Attendees will leave with fresh perspectives and actionable strategies to rebalance their speaking-to-listening ratio and ensure their organizations are not just tracking conversations but deeply engaging with them.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
See more events here.
