July 9th | 12:00pm ET | Virtual
Stakeholders increasingly expect companies to take a stand on complex socio-political issues—from racial justice to immigration to gender identity. Yet doing so can trigger backlash, boycotts, and political scrutiny. Staying silent carries its own reputational risks. So how should corporate leaders decide when and how to speak up?
Join Dr. Ganga Dhanesh, Associate Professor at the University of Maryland and a leading expert in strategic communication, for an interactive virtual roundtable exploring a philosophical and practical lens for corporate social advocacy in divided times.
To help participants navigate the dilemmas of modern-day corporate advocacy, this discussion will examine:
- When CSA aligns authentically with corporate identity (and when it doesn’t)
- How to make values-based decisions amid external pressure and uncertainty
- Ways to implement reflective practice to guide ethical and effective communication strategies
This roundtable is designed for communications leaders grappling with how to articulate their company’s role in society without compromising their values, brand, or legitimacy.
Who should apply? We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Registration must be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
