September 26th | 12:00pm ET | Virtual
Communications plays a unique role, not only in promoting reputation but also in serving as an advocate on behalf of all relevant audiences and stakeholder groups.
In recent years, however, we’ve seen a retrenchment in this regard as organizations and their communications leaders reevaluate the impact of their work. While in some cases, this is in alignment with organizational values, in others it’s a matter of public positioning and brand safety.
This discussion will focus on the changing nature of the advocacy role of the communicator within an organization, and will explore the following questions and more:
- What have you experienced in your day-to-day work as it comes to the role of the communicator-as-an-advocate?
- How do you coach executives when approaching media engagements, and what are they saying?
- How are employee channels like ERGs affected by these shifts?
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
