October 23rd | 12:00pm ET | Virtual
For legacy brands, refreshing your identity is a delicate balancing act. Go too far, and you risk alienating loyal customers, employees, and stakeholders. Move too cautiously, and you may fail to resonate with new audiences or appear outdated in a fast-changing media landscape. How can communicators honor a brand’s history while also positioning it for relevance and growth?
Guest hosted by Jackie Hartzell, Head of External Communications at Ally, this virtual roundtable will bring together senior communicators to discuss best practices for evolving a brand without losing its core identity. We’ll explore strategies for preserving heritage, weaving history into modern storytelling, engaging stakeholders throughout the process, and managing media and reputational risks that can arise during a brand refresh.as a reasoned and credible voice in moments of change and transformation.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
