November 18th | 8:00am CT | Austin, TX
How can PR teams prove their worth in today’s landscape?
Communicators are under increasing pressure to show how PR moves the needle for the business, not just brand visibility.
In this breakfast roundtable hosted by Rebecca Dersh, Senior Director of Communications at ChangeUp, participants will discuss:
- Moving beyond vanity metrics: What new frameworks are PR pros using to connect coverage to outcomes like customer acquisition, trust, and loyalty?
- Tying PR to the bottom line: How can PR prove its role in driving reputation equity, market share, or even sales?
- Crisis measurement: Beyond volume of mentions, how do you quantify effective crisis response and recovery?
- Boardroom language: What reporting tools, dashboards, or data storytelling methods resonate most with C-suites and boards?
- AI and analytics: Where can tech help us better analyze impact, and where do human insights still lead?
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
