August 27th | 6:00pm CT | Dallas, TX
Between social media outrage cycles, influencer commentary, and the erosion of traditional media norms, it’s getting harder to separate fact from fiction, and harder for communicators to know when or how to step in. Falsehoods can go viral before the truth even surfaces.
Join Susan Crumpton, Senior VP, Corporate Communications at Varsity Brands, for an interactive Jeffersonian Roundtable Dinner to address the following questions and more:
- How has your media strategy evolved now that social media often sets the agenda and tone for traditional news coverage?
- At what point do you shift from ignoring fringe noise to actively correcting the record?
- Do you have a plan for when misinformation hits across multiple fronts all at once?
- Who gets involved (Comms, Legal, Execs) and how do you coordinate when misinformation becomes a reputation risk?
- How do you decide who’s worth engaging, especially when critics are influencers, ex-employees, or anonymous accounts?
We welcome CCOs and VPs Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
