October 16th | 12:00pm ET | Virtual

Rising social and geopolitical tension has put organizations operating in affected areas squarely in the crosshairs of both proponents and detractors of their brand. Some brands have ceased doing business in those areas, while others continue to operate, but often not without consequence.

In addition to broader reputational damage, we’ve seen examples of organizations whose products or services have been boycotted on scales ranging from local to global. When does criticism necessitate a crisis response? How can communicators be aware that a boycott is being mobilized against their brand? To what extent are communicators establishing programs that allow for localization and customization of geopolitical and cultural values?

We’ll be discussing these questions and more during this 1-hour virtual roundtable discussion.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.