July 15th | 12:00pm ET | Virtual

This virtual roundtable, led by Ann Searight Christiano, founder and director of the Center for Public Interest Communications and clinical professor in the Department of Public Relations at the University of Florida College of Journalism and Communications, invites participants to explore how strategic communications can drive lasting social change by moving beyond surface-level metrics like clicks and likes.

Drawing on interdisciplinary insights from cognitive science, systems thinking, and human-centered design, the discussion will examine how to evaluate impact meaningfully, apply evidence-based frameworks, and communicate in ways that foster unity, fairness, and ethical responsibility.

Participants will also consider how adopting a public interest communications mindset can transform how organizations and individuals approach complex societal challenges.

Who should apply? We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Registration must be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.