February 26th | 6:00pm ET | Washington, D.C.

Brand leaders today are operating in an environment defined by rapid cultural change, splintered media ecosystems, and rising expectations from audiences who want authenticity, relevance, and values they can trust. Reaching new generations, refreshing legacy brands, and expanding beyond traditional media channels are no longer separate challenges. They are deeply connected parts of the same strategic question: how do brands stay meaningful in a constantly shifting landscape?

Guest host, Stephanie Holland, Senior Vice President of Communications and Marketing at American Chemical Society, will lead a conversation about how organizations are adapting, and where they’re still struggling, as audience behaviors evolve and influence decentralizes. Rather than focusing on tactics alone, the discussion will explore how leaders are thinking about long-term brand relevance, credibility, and growth.

Together, we’ll dig into questions such as:

  • What does it truly take to connect with Gen Z in a way that feels authentic rather than performative?
  • How can established brands successfully evolve their identity without losing the equity they’ve spent decades building?
  • What does “earned media” mean in a world where podcasters, creators, and influencers shape opinion alongside — or instead of — traditional outlets?
  • How should leaders evaluate new platforms and voices while managing brand risk and consistency?
  • What organizational shifts are required to keep pace with audiences whose trust and attention are increasingly fragmented?

Over dinner, participants will share candid perspectives, real-world lessons, and emerging best practices, leaving with sharper insight into how brands can adapt, expand their reach, and remain relevant in an ever-changing communications environment.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.