April 28th | 8:00am ET | Charlotte, NC

Reputation is no longer shaped solely by journalists, analysts, or official brand statements. Increasingly, it is formed by AI-generated summaries, creator-driven narratives, and synthetic content that can move faster than traditional verification cycles. The communications playbook still matters, but it is no longer sufficient on its own.

In this roundtable led by Colleen Penhall, Founder & Principal Advisor of Strategic Communications at TrueNorth, we will explore how reputation management is evolving in the AI era and what communications leaders must build now to stay ahead. The conversation will examine three accelerating shifts: AI as an intermediary of brand narrative, influencers as independent media ecosystems, and synthetic media as a new category of reputational risk.

Together, we will explore questions such as:

  • If someone relied solely on AI-generated answers to understand your company or industry, what story would they walk away with, and is it the one you intend to tell?
  • As AI-driven discovery reshapes visibility, which function is best positioned to lead the strategy and ensure consistent narrative control across the enterprise?
  • When reputational pressure comes from a creator with a loyal audience rather than from traditional media, how does that shift your response and escalation approach?
  • If multiple forces, from AI summaries to influencer commentary to manipulated media, amplified the same negative storyline, how resilient would your reputation strategy be?

Designed for senior communications leaders, this session offers a candid forum to compare approaches, pressure-test assumptions, and identify the capabilities that will define effective reputation stewardship over the next 12 to 18 months, from AI literacy and monitoring to creator engagement and misinformation response.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.