April 29th | 12:00pm ET | Virtual

AI-powered discovery is changing how people find, evaluate, and trust brands. For communications leaders, that shift creates a new strategic imperative: visibility is no longer just about publishing content or securing coverage. It is about engineering a system in which owned and earned media work together to build authority, reinforce credibility, and increase discoverability wherever decisions are being made.

In this virtual roundtable hosted by Gini Dietrich, founder of Spin Sucks and creator of the PESO Model®, communications leaders will discuss how the role of owned and earned media is evolving in an AI-driven landscape—and what that means for strategy, structure, and measurement. Rather than treating owned and earned as separate efforts, the conversation will explore how they can function as a coordinated proof loop: owned media as the source of depth and clarity, and earned media as the signal of trust and validation.

Together, participants will examine how leading teams are rethinking visibility, what kinds of content and credibility signals matter most in AI-influenced discovery, how cross-functional collaboration needs to evolve, and what new measures of authority are beginning to matter.

  • How is AI changing the way your organization builds authority, not just awareness?
  • Where should owned media play a stronger role as a source of proof, clarity, and depth?
  • How can earned media better validate and extend the stories your organization most needs to be known for?
  • What does a strong owned-earned proof loop look like in practice?
  • What signals, metrics, or indicators actually help you understand visibility and trust in an AI-shaped environment?
  • How do comms teams need to evolve their workflows, skills, and partnerships to lead this shift?

Attendees will leave with a clearer view of how communications teams are adapting to AI-shaped discovery, where owned and earned media each create strategic value, and how to build a more deliberate visibility system across both. The roundtable is designed to surface practical perspectives, challenge outdated assumptions, and help leaders identify what needs to change inside their own organizations next.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.