In media monitoring and analysis, your company’s media coverage refers to every published article, social media post, or broadcast clip that mentions your company. PublicRelay’s unique software scrapes the internet for a customized aggregation of your company’s media mentions. Then, our human analysts read and analyze this coverage by categorizing the content using our relational tagging system.
In this comprehensive guide to PublicRelay’s proprietary tagging system, you’ll learn:
– What is tagging?
– The difference between tagging and keyword tracking.
– How relational tagging helps you meet your Communications goals.
