Falls Church, VA; October 8, 2025 — PublicRelay and Pacific Gas and Electric Company (PG&E) are delighted to announce they have been named finalists in the Use of Data and Measurement category for the 2025 PR Daily Awards. These awards recognize the people, campaigns, and firms raising the bar for communications.
The recognition highlights an analytics initiative designed to quantify the impact of communications on customer experience. Together, PG&E and PublicRelay developed a proprietary PR analytics model linking media quality directly to business outcomes — including Customer Satisfaction Score (CSS) and Customer News Recall.
Redefining What PR Can Measure
Through this program, PG&E transformed media analysis from a reporting function into a business intelligence tool. By combining media data, sentiment insights, and customer KPIs, the company was able to:
- Prove the direct correlation between earned media quality and customer satisfaction.
- Demonstrate how message tone and regional targeting influence audience perception.
- Separate communications impact from operational variables, clarifying PR’s contribution to performances
Winners will be announced at the PR Daily Awards and Top Agencies Luncheon in December.
About PublicRelay
PublicRelay is the unmatched choice for Fortune 500 companies, government agencies, and non-profits seeking accurate, actionable insights into their communications efforts. Combining cutting-edge technology and AI with human analysis, PublicRelay delivers data and insights that show communications’ impact on business goals, predict risks, trends, and outcomes, and guide smart communications strategy. Known for exceptional partnerships with clients, PublicRelay delivers communications analytics and insights that leading communications executives need to compete in today’s complex marketplace.
About PG&E
Pacific Gas and Electric Company (PG&E), a subsidiary of PG&E Corporation (NYSE: PCG), is one of the largest combined natural gas and electric energy companies in the United States, serving more than 16 million people across Northern and Central California.
