PublicRelay, the innovative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, has been featured in the PRNews Social Media Icon Award for Twitter Crisis Management which was recently awarded to one of the elite Fortune 500.

The prominent energy company won the award with its focused and coordinated social media response to a major power outage caused by a lighting strike. The company responded to the outage with a constant stream of Twitter posts that helped turn negative frustration to positive support of their power restoration efforts.

Before, during, and after the crisis, PublicRelay’s software and analyst team delivered relevant, precisely filtered social media postings to the client’s communications team. The accurate topic analysis and sentiment scoring provided by PublicRelay helped the team respond effectively during the outage. Additionally, the methodical and accurate tone analysis in social media showed that the actions taken by the company’s communications team moved the sentiment surrounding the company to 94% positive or very positive during the outage.

“PublicRelay takes the time to understand the business and communications goals of our clients, so our analysis is consistently reliable, accurate, and actionable,” said Chris Bolster, Managing Partner of PublicRelay. He added, “It’s a pleasure to partner with savvy communications teams and gratifying to see the impact that data-driven communications strategies can have.”

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit

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