Discover how today’s top CEOs are shaping (or straining) their companies’ reputations.
PublicRelay’s 2025 CEO Index report analyzes the earned media performance of leaders across 50 major companies and 9 sectors. By measuring CEO perception in the media against their actual impact on company reputation, the report uncovers nine unique archetypes that define how leaders are seen — from Brand Ambassadors to Scapegoats, Villains, and Reluctant Heroes.
This year’s findings highlight a continued trend from 2024: many CEOs are personally well-regarded, but far fewer are driving reputational value for their organizations.
Download the report now for updated data and new case studies building upon our 2024 edition!
