Not all crises are the same, which means your responses to them can’t be either.

A failed response can hit your reputation hard.

PublicRelay analyzed media coverage of the world’s leading companies to uncover trends in how various types of crises – and the responses given during those crises – affected brand reputation in the near and long-term.

We also used this analysis to develop some data-driven best practices so that you can better prepare should you find yourself in a similar situation.

Read the full report to learn more.