TYSONS CORNER, VA., (December 7, 2021) – PublicRelay, the premier provider of communications analytics to the world’s leading brands, has launched an all-new approach to social media brand analysis. The new solution, available in January, gives unprecedented insight into brand reputation not available through the leading social media analytics solutions.
For years, the development of social media listening tools has focused on marketers and customer experience teams. But with their focus on brand perception and reputational drivers, communicators have been left behind. Social listening tools reliant on keyword tracking and automated sentiment have failed to accurately capture the nuance necessary for analyzing brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers.
PublicRelay’s approach uses the latest in human-augmented technology to provide a deep understanding of brand sentiment and reputational conversations in social media. In addition to tracking the client’s brand, PublicRelay analyzes top competitors enabling powerful benchmarking and competitive comparison.
The new offering also includes whitespace analysis of the discussions happening around the most important issues of the day, exposing key trends, risks, and opportunities for communicators. For a complete picture, PublicRelay analyzes posts from key industry influencers and the broader marketplace. This enables clients to intelligently engage with the topic, use the most effective messages, and leverage social media in all-new ways to build and burnish their brand reputation.
“Clients have told us for years that their automated social listening solutions struggle to measure reputational drivers like trust, thought leadership, diversity, and inclusion,” said Eric Koefoot, CEO of PublicRelay. “Our new offering brings rich, accurate analysis to social media, giving communicators and brand marketers a true understanding of brand conversations in social media like never before.”
As with all PublicRelay offerings, social media analytics can be paired with other analyses and client data to reveal the complex interactions and impacts on brand perceptions, engagement, and even sales. With this insight, communicators can show how their work delivers against business goals.
About PublicRelay:
PublicRelay delivers quality analytics that increases the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology delivers data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards
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TYSONS CORNER, Va., Sept. 20, 2021 /PRNewswire/ — PublicRelay, the leading global provider of media insights and analytics to brands and enterprises, announced a strategic growth investment from Tritium Partners and the appointment of seasoned executive Mark Parise to its board as Executive Chairman. The investment will accelerate the company’s plans to launch new analytics and insights products along with AI applications to provide unmatched predictive capabilities to its clients with unparalleled speed and accuracy.
Founded in 2008, PublicRelay is trusted by over 100 of the world’s most respected brands and has established itself as the leading provider of data-driven media monitoring and analytical insights. As highlighted by its tremendous customer loyalty, PublicRelay is an essential partner, delivering powerful real-time feedback and insights that are critical for communication and marketing executives, CEOs, and corporate boards in today’s fast-paced, digital and social world.
“PublicRelay is on a mission to give communications executives the data and insights they need to drive their teams forward more efficiently and effectively, to measure and prove their impact, and to tie their efforts to the company’s goals,” said Eric Koefoot, founder and CEO of PublicRelay. “With Mark’s extensive expertise in building world-class information and insight businesses along with Tritium’s proven experience in building market-leading analytics companies, PublicRelay’s future has never been brighter.”
Advising PublicRelay on its growth strategy and expansion plans is Mark Parise, who recently joined as Executive Chairman of the company’s board. Mr. Parise is a seasoned senior executive with a proven track record of scaling information and analytics companies and creating significant value for their clients and investors. Most recently, he was the CEO of First Advantage, the global leader in background-screening information and insights. Prior to First Advantage, Mr. Parise was the President of IRI, the global information and market research leader that provides business intelligence to consumer-packaged goods, retail, beverage and healthcare companies. Notably, during his tenures at both First Advantage and IRI, Mr. Parise substantially grew the revenue of each business while driving new product enhancements and innovation. He also served as President of Experian Marketing Services, where he led consumer-marketing information, technology, and analytics.
“I am incredibly impressed with how PublicRelay’s differentiated use of advanced technology paired with its high-quality information and analyst team has created a unique, market-leading approach that is solving key brand management challenges and delivering value in ways the competition cannot,” said Mr. Parise. “I am thrilled to be joining PublicRelay and playing an active role in the company’s next phase of growth. We are laser focused on making continuous investments in our team and the innovations that will further enable us to deliver the highest quality and the most effective information for forward-looking, prescriptive and predictive insights.”
“PublicRelay is on an exciting growth trajectory and is poised to be a huge disrupting force in an industry hungry for innovation and superior, actionable intelligence,” added James Maxfield, partner of Tritium Partners. “We are excited to partner with Eric, Mark and the PublicRelay team as they focus on building and delivering even more real-time insights and predictive analytics solutions to the world’s leading brands and their communications teams.”
About PublicRelay
PublicRelay turns language into insight as the most trusted media analytics solution for many of the world’s largest brands and companies. PublicRelay’s clients confidently use its media analyses to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media. For more information, please visit www.publicrelay.com.
About Tritium Partners
Founded in 2013, Tritium Partners is a private equity firm focused on technology and services companies with exceptional growth potential. With ~$800 million of assets under management, Tritium actively partners with talented founders and executives to build market-leading companies through high-growth strategies, while maintaining capital efficiency. Tritium’s approach emphasizes creating long-term value through both strategic growth initiatives and acquisitions, with specialized expertise in FinTech and financial services, Internet marketplaces, software data and analytics, supply chain and logistics, and tech-enabled business services. For more information, please visit www.tritiumpartners.com.
Contact
Caroline Luz
Lambert & Co.
203-656-2829
cluz@lambert.com
SOURCE PublicRelay
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PublicRelay is pleased to announce the launch of a new newsletter feature for communications teams: Business Messenger Integration.
Using Slack and Microsoft Teams, this feature enables communications professionals to integrate their PublicRelay daily news briefings into their chosen internal messenger platform.
With this tool, you can effortlessly increase the visibility of essential stories and our analyzed news coverage across your communications teams and company executives.
Business Manager Integration provides a customizable experience for easy story selection and viewing all on a single platform. The feature includes news coverage with links and high-level excerpts to help you sort through the news and select the stories that matter to you most.
Get in touch with the PublicRelay team to guide you through the setup process for seamless integration.
About PublicRelay:
PublicRelay turns language into insight as one of the most trusted media analytics solutions for the world’s largest brands. PublicRelay’s clients confidently use its media analytics to measure influencer engagement, reputation, messaging pull-through, and the competitive landscape – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions for communications teams.
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TYSONS CORNER, Va., (September 9, 2020) – PublicRelay, the premier provider of PR and business analytics, announced its latest innovation in media monitoring: Predictive Alerts.
This new capability gives leading communicators a way to see into the future: As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media. When a story is predicted to catch fire, the communications team is instantly alerted, giving them valuable hours in which to amplify positive coverage – or prepare a clear response to negative news – before the story has taken off.
“Communicators are more and more reliant on data to make strategic decisions. But even the best data reflects what has already happened,” said Eric Koefoot, CEO of PublicRelay. “Predictive Alerts allows our clients to look into the future and know what’s coming. We are flagging the stories now that will truly matter to them tomorrow.”
PublicRelay’s Media Analytics solution utilizes powerful machine learning technology paired with trained analysts to deliver trusted data and actionable insights. Clients leverage this quality data to enhance strategies and tactics, align themselves with the broader business goals, and boost collaboration across the entire organization. Predictive Alerts is one of many capabilities PublicRelay offers across the earned social media space.
About PublicRelay:
PublicRelay turns language into insight as the most trusted media analytics solution for many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.
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October 22nd 2019- Cavan – PublicRelay, a leading US media monitoring and analytics firm, announced today plans to establish a new office in Cavan, creating 20 new jobs over the next two years. Cavan was selected as the location for a second office in Ireland based on the strong pool of educated talent available in the region and the innovative nature of Cavan’s newly opened Digital Hub where the company initially will be based. PublicRelay Ireland, Ltd. is currently looking to hire its initial team of associate analysts and a manager to begin work before the end of this year.
The project is supported by the Irish Government through IDA Ireland.
“We are excited to announce the opening of our new office in Cavan. The educated, friendly workforce and proximity to our Dublin office make Cavan an ideal location to expand our presence in Ireland”, said Eric Koefoot, CEO of PublicRelay. He then added, “We look forward to investing further in the country and building on our strong partnership with IDA Ireland.”
Speaking on the eve of the announcement, Minister for Business, Enterprise & Innovation, Heather Humphreys TD said: “I am delighted that PublicRelay are opening a new office in Cavan with the creation of 20 new jobs. I met with Eric Koefoot CEO and Ruth Wiederecht, Vice President of Operations, on my recent trade mission to New York and told them about the rich pool of talent in the local area. I would like to congratulate them on this milestone and wish them every success with their new office. I know that they will be pleased with their decision. Without a doubt, the announcement will come as a boost to Cavan town and the surrounding area. It will also provide more local jobs for people who want to work where they live.”
IDA CEO Martin Shanahan welcomed the announcement, saying:
“This investment by PublicRelay is in line with IDA Ireland’s strategy of winning impactful investments in regional locations and on working with companies to develop second sites in regional locations. It will showcase the region for other high growth tech companies and will be an excellent reference client in the region. The jobs being created will benefit Cavan and the wider county and region. I wish the company continued success as they expand their operations here.”
About PublicRelay:
Founded in 2008, PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay uses proprietary technology and trained analysts to deliver accurate answers to the most pressing strategic brand questions.
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TYSONS CORNER, Va., (June 17, 2019) – PublicRelay, the premier provider of PR and business analytics, has been named the best Business Information or Data Delivery Solution of 2019 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative businesses technology products across the country, and around the world.
“With our solution, communicators get accurate analysis and insights that not only drive communications strategies and tactics, but are used across their business to make strategic decisions,” said Eric Koefoot, CEO at PublicRelay. “We are honored to be recognized by SIIA with this prestigious award.”
“The CODiE Awards have long recognized the most innovative high-impact products in the market and the 2019 winners continue this grand tradition,” said Jeff Joseph, SIIA President. “We are thrilled to spotlight these exciting products and the power they have to revolutionize how we do business. Congratulations to all our honorees.”
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during a special Award Ceremony in San Francisco on June 12.
The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 44 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the all new Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging. 10 awards were given as part of the Company CODiE Awards, which recognize outstanding individuals, companies and teams.
More information about the Awards is available at: siia.net/CODiE.
Details about the winning products can be found at http://www.siia.net/codie/2019-Winners
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
SIIA Communications Contact: Benjamin Price, 703.909.4034, bprice@siia.net
About PublicRelay:
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.
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PublicRelay’s Media Analytics solution earns prestigious industry recognition
TYSONS CORNER, Va., (May 1, 2019) PublicRelay, the premier provider of PR and business analytics, today announced that its Media Analytics solution was named a 2019 SIIA CODiE Awards finalist in the Best Business Information or Data Delivery Solution category. Finalists represent the best products, technologies, and services in software, information and business technology.
PublicRelay’s Media Analytics solution utilizes powerful machine learning technology paired with trained analysts to deliver trusted data and actionable insights that clients leverage to enhance strategies and tactics, align themselves with the broader business, and boost collaboration across the entire organization.
The SIIA CODiE Awards are the premier awards for the software and information industries and have been recognizing product excellence for over 30 years. The awards offer 76 categories that are organized by industry focus of education technology and business technology. PublicRelay’s Media Analytics solution was honored as one of 137 finalists across the 44 business technology categories.
“The 2019 CODiE Award finalists are some of the most innovative, high-impact products in the market. We are thrilled to place a spotlight on these innovations and the power they have to transform the future of how we do business.” said Jeff Joseph, President of SIIA.
“Communicators and PR professionals are being asked to make more data-driven decisions. Gone are the days of reporting on output counts that do not help them align their work to business outcomes,” said Bill Mitchell, CTO at PublicRelay. “Our clients are able to access rich, accurate analysis mapped to their particular business goals. This allows them to speak the same language as the rest of the organization and quickly become more strategic partners to the business.”
The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review which determines the finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during the Business Technology & Company CODiE Award Winner Announcement Party immediately following TechConText, June 12 in San Francisco.
Details about each finalist are listed at https://www.siia.net/codie/2019-Finalists.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About PublicRelay:
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.
SIIA Communications Contact: Benjamin Price
bprice@siia.net
+1 (703) 909-4034