In the second article of our five-part series with PR News examining the common challenges of measuring communications data we explore examples where executives from the world’s biggest brands are advocating the transformation of data into insights.   

Discover how SAP, Consumer Technology Association, MUFG and PNC Financial Services Group have moved beyond simply measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business and impact corporate goals.  

Read our latest feature in PR News 

Today, many communicators are measuring and accessing data on an ongoing basis. But too often this is only used for reporting purposes.  

There is a new movement in the PR/communications community, championing the transformation of data into insights. This next generation of communicators is using their measurement strategies to impact corporate goals such as growing brand awareness, thought leadership and even sales. 

Discover how six leaders from megabrands Dignity Health, Allianz Global, AbbVie, PNC Financial Services Group, Mitsubishi UFJ Financial Group, and ADP, have become strategic partners to their respective businesses by providing actionable insights that impact business goals. 

Read our full feature in PR News, the first article of a five-part series, examining the common challenges of measuring communications data.

TYSONS CORNER, VA (PRWEB) JANUARY 26, 2017

For the second year in a row, PublicRelay has proudly partnered with the Consumer Technology Association (CTA)(TM) to deliver timely media analytics in support of CES 2017 in Las Vegas. PublicRelay, the industry’s most innovative media analytics solution for communications and marketing professionals, provided curated analytics monitoring show coverage, exhibitor perceptions, attendee satisfaction, and operational excellence.

With a dedicated team of PublicRelay media analysts analyzing a diverse set of media, CTA had unique, accurate insight into the issues that mattered most to them in their execution of CES, the largest, most successful trade show of its kind anywhere in the world.

PublicRelay integrated its best-in-class business intelligence solution with its all-new interactive interface and presented the results on an oversized touchscreen display. CTA’s communications team was able to monitor the news, interact with analytics, and answer pressing questions on the fly, enabling them to spend more time running the show, meeting with the press, and advancing their messages.

PublicRelay’s partnership at CES involved:

• Regular media updates on top stories and issues surrounding CES
• In-depth, continuous analytics revealing key influencers, technologies trending in social media, and operational issues and successes at the show itself
• Powerful, interactive touchscreen visuals updated in near real time and accessible to CTA’s onsite team
• Trustworthy human insight that generated reliable, accurate topic and issue analysis

“CES is the place for innovation and cutting-edge technology,” said PublicRelay Managing Partner, Eric Koefoot. “Since we pride ourselves on bringing the best innovations in the world to our customers, the partnership with CTA at CES 2017 was the perfect fit for both parties.”

About Consumer Technology Association:
Consumer Technology Association (CTA)(TM) is the trade association representing the $292 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its innovation, ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.

Many in the communications field have written about how corporate communicators should make more – and better – use of data in their day-to-day work. And the breadth of monitoring and measurement capabilities available to deliver this data has perhaps never been greater.

So why is it many teams are still not relying heavily on data?

Read our feature in PRWeek to learn about trustworthy data and its importance in media measurement.

TYSONS CORNER, VA (PRWEB)

PublicRelay, the transformative PR software and analytics solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and leading trade associations, announced an expansion of its multi-language content capabilities within its best-in-class analytics and monitoring platform.

The new enhancements strengthen PublicRelay’s comprehensive and near-real-time analytics, providing communications professionals with access to increased international coverage impacting their brand.

PublicRelay users can now isolate data surrounding specific audiences and languages, incorporating both English and non-English language content into accurate and insightful analytical charts and content exports. Real-time translation of media from a broad variety of languages increases communications team’s understanding of news coverage quickly and efficiently.

This expansion of services gives communications and marketing professionals the power to report out on media efforts at the most granular level, evaluating content by language according to their top priorities. Additionally, it provides more comprehensive inclusion of relevant content published in several different languages based on client preferences.

The expansion allows users to:

• Read content and view analysis from 15 different languages spanning every continent
• Pull data visualizations encompassing content from specific regional locations or languages
• Quickly share translated content with chosen audiences directly from the PublicRelay platform
• Toggle between translated content and original article text for real-time comparison

“In an increasingly globalized field, communications executives are responsible for understanding and evaluating their media impact from all corners of the world,” said PublicRelay Managing Partner, Eric Koefoot. He added, “Our enhanced multi-language translation capabilities help PR teams fill in the gaps when it comes to understanding their entire media landscape and assists users in reaching new audiences by revealing global trends.”

Multi-language capabilities are a new, innovative component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and user-friendly media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.

TYSONS CORNER, VA (PRWEB)

PublicRelay, the transformative PR software and analytics solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and leading trade associations, announced upgrades to its media charting and reporting through advanced filtering and data segmentation capabilities.

The new enhancements build on PublicRelay’s best-in-class media analytics and monitoring system by providing more streamlined and customized graphing and reporting capabilities. These new tools make it easier to enjoy insights based on concepts, messages, and reputational drivers without reliance on blunt tools like keyword matching.

The new filtering capabilities allow communications and marketing professionals to more easily visualize and demonstrate the impact of their media efforts.

The enhancements allow users to:

• Drill-down into key media results cut by topic and subtopic – all tied to the organization’s strategic priorities
• Segment coverage by geographical region, both domestically and internationally
• Cut data by media type, tonality, and importance – based on specific client and industry priorities
• Provide side-by-side comparison of results for both products and strategic communications goals – or measure the PR impact of the organization versus its competition

“As PR and communications professionals are increasingly being asked to demonstrate how their results are supporting key company goals, the need for accurate and detailed reports and charts has become critical to the communications team,” said PublicRelay Managing Partner, Chris Bolster. “With our enhanced charting and reporting capabilities, PR teams can proactively present to senior management and the board why they are taking specific actions and exactly how they are making a difference – all backed by trusted, quantitative metrics.”

The advanced charting and reporting capabilities are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.

About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.

TYSONS CORNER, VA (PRWEB)

PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and leading trade associations, announced the launch of Premier Customization for its daily media clip reports, enabling client-specific format, colors, and fonts consistent with the internal communications standards of large organizations.

The enhancements allow branding elements, customized styles, and insightful charts and graphs to be inserted into a daily or weekly clip report. These emails present hand-picked content selected by PublicRelay’s industry-expert analysts, and coverage is organized in sections custom-created to meet client preferences.

Provided in either HTML email or PDF format, the reports can provide accurate, actionable insight into article reach and social media traction, as well as point out aspects of the article likely to be of interest to the client. Reports can be customized to the needs of the communications team and to those of senior executive readers; they are of the superior quality required for delivery directly to the CEO or the board.

A few of the many enhancements include:

• Geographical information showing the regional source of the news
• Licensed full-text articles based on client priorities
• Daily stock tables and media graphs providing useful insights
• Statistics measuring reach and social media activity
• Logos and custom colors and fonts

“PublicRelay continues to set the bar for the highest quality analytics and metrics for forward-thinking large organizations,” said PublicRelay Managing Partner, Eric Koefoot. “The Premier Customization enhancements to our daily clip report present information to our customers in the accurate, professional, and visually appealing manner that they expect. It is one more reason that more large brand-name organizations with high standards are selecting PublicRelay.”

The Premier Customized reports are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.

TYSONS CORNER, VA (PRWEB)

PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and top trade associations, announced a new analytics and reporting dashboard for its best-in-class media monitoring and measurement product suite.

This all-new capability presents metrics in easy-to-understand charts and graphs that are custom-built to a client’s needs and specifications. PublicRelay customers can now utilize analyst-curated, accurate, actionable metrics at any time.

Unlike the charts that most automated measurement systems provide, PublicRelay’s charts are derived from analysis performed by PublicRelay’s highly-trained, client-dedicated analysts. This approach ensures the relevance of the underlying content and the decision making value of the data visualizations. Communications teams can trust the accuracy of the analytics and can compellingly demonstrate their impact to the C-Suite and Board.

Among the upgrades launched:

1. New charting and graphing types;
2. Advanced filtering capabilities based on messages, outlets, tone, reach, social media activity, and Media Significance Score (TM);
3. Timely updates for rapid response based on reliable facts;
4. Enhanced export capabilities providing easy access to underlying chart data.

“Building upon our already powerful product suite, PublicRelay’s new dashboard continues our tradition of innovating around the insightful measurement of media” said PublicRelay Managing Partner, Chris Bolster. “The enhanced dashboard helps our customers rise above the fray, see clearly what is happening in the media landscape, and take measured action based on facts.”

The new dashboard is a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit www.publicrelay.com.

TYSONS CORNER, VA (PRWEB)

PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the federal government, and trade associations, today announced the relocation and expansion of its corporate headquarters to Tysons Corner, Virginia to support continued company growth.

The relocation follows on record company growth in the past few years as more Fortune 1000 companies, trade associations, and federal agencies recognize the value of quality media analysis that is suitable for the CEO and the board room. Clients also seek the consistent, accurate, and actionable metrics that allow teams to focus their communications efforts and prove their impact.

The new headquarters will house PublicRelay’s leadership team as well as a portion of the company’s industry-expert analyst team. The move also positions the company with superior access to the high-quality talent pool in Washington D.C., ensuring continuation of the premier service for which PublicRelay has become known.

“As the go-to-solution for savvy, metrics-driven communications executives, the expansion to our new corporate headquarters reflects our commitment to attracting the best talent to service our world-class customer base” said PublicRelay Managing Partner Eric Koefoot. He added, “We look forward to continuing our commitment to excellence in our new location in the years to come.”

PublicRelay’s suite of media monitoring and analytics services delivers the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit www.publicrelay.com.

RESTON, VA (PRWEB)

PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the enhanced charting and graphing data outputs from its best-in-class analytics and monitoring platform.

These new, powerful outputs directly connect the efforts – and results – of the communications team to the goals set by the CEO and Board of Directors. Driven by concepts, not keywords, these metrics illuminate trends and provide actionable insights on critical reputation drivers for the company. Easily accessed through PublicRelay’s simple yet powerful interface, the metrics are based on human-verified content that eliminates irrelevant mentions. Accurate metrics form the basis for executive-caliber reports that demonstrate to senior management and boards the impact and value of the communication team’s efforts.

The new metrics provide insights into:

• The team’s success at promoting key reputational themes across media, including across online, print, social, and broadcast media.
• The company’s relative positioning versus competitors and a drill-down that shows precisely where they are strong (and where there is room for improvement).
• The key influencers who acutely impact the tone and substance of the conversation in the media.

“The new enhancements to our charting and graphing capabilities keep us at the forefront of innovation for next-generation PR metrics” said PublicRelay Managing Partner, Eric Koefoot. He added, “We are able to provide PR teams with the highest caliber of insights that reliably demonstrate to their CEO the success of their media efforts.”

The upgraded metrics are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit www.publicrelay.com.