RESTON, VA (PRWEB)
PublicRelay, the innovative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, has been featured in the PRNews Social Media Icon Award for Twitter Crisis Management which was recently awarded to one of the elite Fortune 500.
The prominent energy company won the award with its focused and coordinated social media response to a major power outage caused by a lighting strike. The company responded to the outage with a constant stream of Twitter posts that helped turn negative frustration to positive support of their power restoration efforts.
Before, during, and after the crisis, PublicRelay’s software and analyst team delivered relevant, precisely filtered social media postings to the client’s communications team. The accurate topic analysis and sentiment scoring provided by PublicRelay helped the team respond effectively during the outage. Additionally, the methodical and accurate tone analysis in social media showed that the actions taken by the company’s communications team moved the sentiment surrounding the company to 94% positive or very positive during the outage.
“PublicRelay takes the time to understand the business and communications goals of our clients, so our analysis is consistently reliable, accurate, and actionable,” said Chris Bolster, Managing Partner of PublicRelay. He added, “It’s a pleasure to partner with savvy communications teams and gratifying to see the impact that data-driven communications strategies can have.”
About PublicRelay
PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders. For more information, please visit www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the upgrades to its charting and reporting capabilities within its analytics and monitoring platform.
The new upgrades build on PublicRelay’s best-in-class media analytics and monitoring system by not only providing actionable insights that can inform media outreach on a more granular daily basis, but also support strategic, longer-term campaigns. The new charts and reports allow communications and marketing professionals to more easily visualize and demonstrate the impact of their media efforts. These executive-caliber outputs can then be exported from the system in multiple formats to support reporting to senior executives and boards as well as strategic planning within the communications group.
Derived from metrics provided by PublicRelay’s highly-trained, client-dedicated analysts, the reports also enable drill-down into the business and reputational drivers that are impacting sales, stock price, and even recruitment for the company. Unlike other keyword-based reporting solutions that frequently contain irrelevant or miscategorized results, PublicRelay’s approach better connects media analysis to company business goals.
A few of the many enhancements launched this month include:
- New charts and graphs that deliver high-impact, in-depth analytics.
- Faster system response time for quickly rendering and exporting multiple charts and graphs.
- Support for a wider range of browsers to ensure reliable access across Internet Explorer, Firefox, Chrome, and Safari browsers.
“With these new analytics and charting capabilities, PublicRelay continues to lead the industry with new, innovative ways to empower PR professionals with data and insights to get better results from media relations and social media activities,” said PublicRelay Managing Partner, Chris Bolster. “The new charts and reports continue to improve teams’ abilities not only to measure their impact, but also to plan and act on those insights going forward.”
The upgraded charts and reports are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders. For more information, please visit www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced enhancements to its proprietary Influencer Score that custom-ranks key influencers for organizations.
The enhancements incorporate additional factors to better identify and categorize the key people influencing an organization in the media. With this new ranking data in hand, PublicRelay’s clients can prioritize outreach efforts more effectively and target the right influencers in both traditional and social media.
The new adjustments to the score take advantage of the accurate analytics of the PublicRelay solution, which marries powerful technology with human analysis to identify the content that matters most, and draws out accurate lists of influencers based on what is actually written – not using generic “beats” or outdated profiles.
A few of the many the enhancements to the score include:
1. An improved comparative ranking system to better differentiate and draw out the top influencers;
2. Social media analytics identifying which influencers are most effective in getting their content amplified in the social sphere;
3. Increased frequency of score updates to ensure the rankings are always fresh, accurate, and the best reflection of influencers’ latest activities.
“PublicRelay’s Influencer Score continues to lead the competition both in terms of the accuracy of the analysis and its usefulness to communications teams seeking to target their outreach efforts,” said PublicRelay Managing Partner, Chris Bolster. “The upgrades to our influencer analytics demonstrate our commitment to providing best-in-class analytics that communications teams can act on.”
The enhanced Influencer Score is a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders. For more information, please visit www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its reporting and analytics capabilities.
The new features of PublicRelay’s comprehensive monitoring and analytics platform enable organizations to better understand trends in key topics and visualize the impact of their organization’s messages on the media landscape. Analytical comparisons across business segments, complex issues, and even competitors empower teams to make informed decisions and shape media strategies.
Supported by PublicRelay’s industry-expert analysts, communications teams are now armed with actionable analytics and relevant, accurate data that can be presented to key stakeholders in custom filtered and formatted charts and graphs. The upgrades also deliver even more streamlined creation of industry-leading quarterly executive reports.
A few of the many upgrades to the platform allow users to:
1. Visualize the reach and percentage of coverage versus competitors;
2. Compare topics and key business drivers to drive smart media strategy;
3. Customize outputs for inclusion in quarterly reports for management.
“PublicRelay continues to set a new standard for executive reporting” said PublicRelay Managing Partner, Eric Koefoot. “The new upgrades to our reporting and analytics platform provide even more high-caliber insights and visualizations that communications teams increasingly are being asked to deliver to management.”
The new upgrades to reporting are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders. For more information, please visit www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its communications and marketing suite with a Breaking News Engine.
This new feature of PublicRelay’s comprehensive monitoring and analytics solution enables organizations to stay on top of trending stories hot off the press. This near-real-time feed also means communications teams no longer have to worry about being caught off guard by bad news hitting off-hours or on a holiday. Instead, the Breaking News Engine delivers the pulse of the journalistic community on issues and topics that impact a company.
Working in conjunction with PublicRelay’s industry-expert analysts, the news engine can be customized to provide just the news that moves the needle for an organization. Unlike other solutions in the marketplace which disseminate a fire hose of information that can take hours just to interpret, PublicRelay’s system calms this flow of coverage based on filters that can be customized in innovative ways for each client.Interfacing with PublicRelay’s comprehensive suite of action and sharing tools, the News Engine allows users to:
1. Identify and segment the critical stories based on innovative filters to minimize irrelevant coverage until PublicRelay analysts review the content;
2. Understand at a glance which pieces are being shared across syndicated outlets;
3. Escalate issues quickly to react to negative coverage or amplify positive articles.
“After working with communications teams in brand-name organizations nationwide, we listened and responded to the critical need for organizations to stay ahead of the news cycle” said PublicRelay Managing Partner, Eric Koefoot. “PublicRelay’s new feature provides a comprehensive safety net so teams do not get caught off guard and can react calmly and efficiently to a fast-paced media cycle.”
The new Breaking News Engine is an integral component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, today announced a record year of growth for 2012.
PublicRelay’s growth reflected increasing industry demand for reliable, spam-free monitoring complemented by actionable analytics and metrics desired by senior executives. The company’s growth for 2012 solidifies PublicRelay’s place in the industry as the fastest-growing media monitoring and forward-looking analytics solution for sophisticated, large organizations.
Client growth was seen across numerous industry verticals and client segments, including:
- Over 180% growth among Fortune 500 clients
- 75%+ growth in healthcare, education, and professional services industries
- 130+% growth in federal government accounts
PublicRelay Managing Partner, Chris Bolster said the company’s success in 2012 was due primarily to its industry-leading accuracy and innovation, including comprehensive social media and broadcast monitoring capabilities, client-specific influencer scores, and breakthrough influencer identification and measurement capabilities.
“Again in 2012, PublicRelay’s growth reflected our ability to solve many of the most difficult challenges for communications professionals in the Fortune 500, association, and government sectors. Our growing product suite continues to provide the most useful analytics in the industry,” he said.
PublicRelay’s suite of monitoring and analytics services delivers the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
Brad Kain, Chief Technology Officer of PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, has been invited to speak at the 2012 Gilbane Conference in Boston on November 29th, 2012.
The conference features speakers from across the high technology industry, and covers topics such as social media metrics, content management, social marketing, and mobile engagement. Kain, who was instrumental in the research and product development behind PublicRelay’s executive analytics and measurement solution, will share his expertise on best practices in human-technology hybrid analytics. His presentation, entitled “Man Versus Machine: Human Analysts and Automated Tools for Curated Content” will be presented at 9:40 on Thursday November 29th.
“I am excited to share some of the latest approaches being used to mitigate the overwhelming volume of content produced in the digital sphere while simultaneously delivering accurate analytics to benchmark results and prove ROI,” Kain commented. “These are almost universal challenges faced by large, complex organizations, and a technology-centric approach that includes human analysis has delivered astonishing results for our clients across a variety of industries.”
The Gilbane Conference in Boston provides a unique look into how applied content technology is impacting numerous industries in tangible and innovative ways. PublicRelay joins numerous leading technology innovators in highlighting data and trends that will impact organizations in 2013.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its PR influencer suite with a new outlet prioritization and ranking tool.
The new outlet ranking feature allows communications teams to identify the top publications producing content specific to their issues, company or industry. Leveraging factors such as the publication’s reach, syndication and its impact on social media, the tool enables teams to immediately focus their efforts and time on influencer outreach that delivers the biggest impact and the highest ROI. With a single-click, users can access outlet profile and contact information and easily compile a list of the individuals at those outlets covering specific issues.
The new discovery tool also consolidates factors from the media and marketplace that together clearly identify and rank the key outlets impacting an organization. Some of the many relevant statistics reflected in the rankings include:
- The frequency of coverage or postings
- The influence of individuals writing for the publication
- The offline and online reach and readership of the coverage
- The depth of syndication of relevant content across media channels
“Complementing PublicRelay’s best-in-class influencer identification tool, the new outlet discovery and ranking solution enables communications teams to better focus and calibrate outreach efforts to key organizations” said PublicRelay Managing Partner, Chris Bolster. “Identifying the key publications affecting an organization and measuring the impact of outreach allows PR teams to prove the value and ROI of their PR campaigns.”
News outlet discovery and ranking is an integral component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the introduction of a new Influencer Score to its product suite.
The PublicRelay Influence Score provides an instant view of the key people affecting an organization, assigning a score to each individual that reflects their impact on the discussion around the issues specifically relevant to that organization. This new accurate approach to influencer scoring gives communications teams a ranked list of the right people to engage on any given topic.
The Influencer Score is a major improvement over other offerings that base their rankings on irrelevant content and include celebrities who have large followings but little or no influence with the organization’s target audience. PublicRelay’s new score draws from the accurate statistics made possible by human-supported analysis of content and focuses on just those individuals engaging with the issues, brands, and organizations that are of particular interest to a communications team.
The new Influencer Score consolidates relevant factors from the media and the marketplace that together illuminate the key individuals impacting an organization. Some of the many statistics reflected in the score include:
- Frequency of coverage or postings
- Topical relevance to the client and to the industry
- Social media prominence, including followers, sharing, and amplification of key messages
- Reach and syndication of high-impact content across multiple platforms
“Integrating seamlessly with our influencer identification solution, the new PublicRelay Influencer Score provides a best-in-class measurement that incorporates company and industry specific factors” said PublicRelay Managing Partner, Eric Koefoot. “Companies can save time and resources by focusing their limited resources on just the right relationships, thereby increasing their effectiveness and ROI.”
Influencer identification is an integral component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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Reston, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, has been featured in the sixth volume of the PR News Measurement Guidebook, a leading publication providing professional guidance on measuring the impact of public relations and tying communications efforts to business objectives.
PublicRelay’s article entitled “Cut Through the Noise to Track Key Influencers” provides effective strategies for focusing on the key people influencing an organization. Featured as the first article in the Media Relations chapter, PublicRelay’s paper introduces techniques that enable PR teams to more proactively influence coverage in both traditional and social media.
Co-authored by PublicRelay’s managing partners Eric Koefoot and Chris Bolster, the Guidebook article discusses three specific ways to better identify influencers:
1. Blending technology and human analysis to maximize ROI;
2. Using topically relevant influencer statistics to eliminate problems caused by generic scores; and
3. Redefining share of voice to focus efforts on the right channels and messages.
“We are proud that PublicRelay continues to lead the industry in thought leadership in media measurement and analytics” said PublicRelay Managing Partner, Chris Bolster. “This article presents a unique approach to influencer identification that our clients have found works very well in today’s fast-paced media environment.”
Accurate, actionable influencer statistics and information are an integral part of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
The PR News Measurement Guidebook is available on the PR News website in both hard-copy and electronic format. For more information, visit http://www.prnewsonline.com/store/
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.