Making the Most of Your Communications & PR Budget in 2026
To make the most of your budget in 2026, communications leaders must rethink how they measure and demonstrate their impact.
The GEO Intent Map Communications Leaders Need in 2026
This Shared GEO Intent Map gives communications leaders a clear, unified framework for influencing how audiences, and generative AI systems, perceive their brand. Instead of working in disconnected channel silos, the GEO Intent Ma ...
GEO Is a Long Game. Why It Matters and Strategies That Will Make Your Comms Efforts Pay Off in 2026.
This blog is the first in a series that will break down what PR teams must know to influence AI search, track results, and build a future-proof strategy to build credibility and mindshare in AI generated responses.
Strategizing for Long-Term GEO Success (With Near-Term Wins)
GEO isn't a new channel; it's the infrastructure underneath all your channels. By pairing quick structural wins with a long-term commitment to authority, you ensure that your strategy will be a success.
Opportunities & Challenges for Brands in Olympic Media Coverage
The Olympic Appeal: A Media Opportunity Like No Other With the 2024 Paris Paralympics set to start soon and focus quickly shifting to the 2026 Winter Games in Milan and the 2028 Games in Los Angeles, many PR and Communications exe ...