RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the introduction of a new Influencer Score to its product suite.
The PublicRelay Influence Score provides an instant view of the key people affecting an organization, assigning a score to each individual that reflects their impact on the discussion around the issues specifically relevant to that organization. This new accurate approach to influencer scoring gives communications teams a ranked list of the right people to engage on any given topic.
The Influencer Score is a major improvement over other offerings that base their rankings on irrelevant content and include celebrities who have large followings but little or no influence with the organization’s target audience. PublicRelay’s new score draws from the accurate statistics made possible by human-supported analysis of content and focuses on just those individuals engaging with the issues, brands, and organizations that are of particular interest to a communications team.
The new Influencer Score consolidates relevant factors from the media and the marketplace that together illuminate the key individuals impacting an organization. Some of the many statistics reflected in the score include:
- Frequency of coverage or postings
- Topical relevance to the client and to the industry
- Social media prominence, including followers, sharing, and amplification of key messages
- Reach and syndication of high-impact content across multiple platforms
“Integrating seamlessly with our influencer identification solution, the new PublicRelay Influencer Score provides a best-in-class measurement that incorporates company and industry specific factors” said PublicRelay Managing Partner, Eric Koefoot. “Companies can save time and resources by focusing their limited resources on just the right relationships, thereby increasing their effectiveness and ROI.”
Influencer identification is an integral component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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Reston, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, has been featured in the sixth volume of the PR News Measurement Guidebook, a leading publication providing professional guidance on measuring the impact of public relations and tying communications efforts to business objectives.
PublicRelay’s article entitled “Cut Through the Noise to Track Key Influencers” provides effective strategies for focusing on the key people influencing an organization. Featured as the first article in the Media Relations chapter, PublicRelay’s paper introduces techniques that enable PR teams to more proactively influence coverage in both traditional and social media.
Co-authored by PublicRelay’s managing partners Eric Koefoot and Chris Bolster, the Guidebook article discusses three specific ways to better identify influencers:
1. Blending technology and human analysis to maximize ROI;
2. Using topically relevant influencer statistics to eliminate problems caused by generic scores; and
3. Redefining share of voice to focus efforts on the right channels and messages.
“We are proud that PublicRelay continues to lead the industry in thought leadership in media measurement and analytics” said PublicRelay Managing Partner, Chris Bolster. “This article presents a unique approach to influencer identification that our clients have found works very well in today’s fast-paced media environment.”
Accurate, actionable influencer statistics and information are an integral part of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
The PR News Measurement Guidebook is available on the PR News website in both hard-copy and electronic format. For more information, visit http://www.prnewsonline.com/store/
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today announced a powerful expansion to its solution suite with a new, industry-leading influencer identification and tracking tool.
The all-new offering enables companies to quickly identify influencers driving the conversation on key topics or industry issues of special importance to them. The solution can be filtered easily to display supporters or detractors, limit by targeted media type, and even identify influencers that have not covered a company – but are still worthy of engagement. Generating an actionable list of the most influential individuals with one click allows PR and communications teams to quickly identify and engage just the right people to begin shifting opinion or getting their message out.
This PR influencer tool eliminates frustrations that are common with other solutions, such as duplicate names in results, influencers not relevant to the topic at hand, and data based on irrelevant or spam-filled content. PublicRelay customers can have confidence in the identified influencers, as all content in the system is human-verified.
With the new features, users can quickly and easily weigh influencers based on their desired metrics, including traditional and social media authority, frequency of coverage, potential reach in the marketplace, and syndication across channels. To make subsequent engagement quick and easy, users can take advantage of instant drill-downs into influencer profiles with in-depth biographical information, contact notes, and other proprietary insights.
“Our solution sets a new standard for influencer identification, delivering capabilities that solve some long-standing challenges,” said PublicRelay Managing Partner, Eric Koefoot. “Finally, communications professionals can quickly and accurately find and target just the right people influencing their reputation, allowing them to move faster and smarter than ever before – and save resources in the process.”
The new influencer identification tools integrate with PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today announced the expansion its suite of product services with new social media sharing tools.
The new features allow for PR teams to quickly respond to top coverage and with a single click share links to that coverage across Twitter, Facebook, and LinkedIn. The promotional tools also give access to scores of other social media providers, integrating seamlessly with an organization’s overarching social strategy.
Drawing from PublicRelay’s high quality coverage, which is curated and accurately analyzed by topic using trained analysts, the new tools allow communications teams to quickly get the right messages in front of target audiences. Utilizing PublicRelay’s tools, teams can fully leverage the authority of traditional media content through the instant sharing power of social media.
“Integrating with our best-in-class coverage, the expansion of our promotional sharing tools now gives our clients the ability to effectively share content on social media and instantly rally their supporters” said PublicRelay Managing Partner, Chris Bolster. “We’ve responded to a market need for rapid, targeted, sharing of the coverage that is most supportive of the communications team’s goals via an easy-to-use interface. “
The new external social media sharing tools integrate with PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today added new internal communications tools to its comprehensive suite of social media sharing and publishing capabilities for clients.
PublicRelay’s new tools allow one-click sharing of key news, which employees in turn can distribute easily to their social circles and create a viral effect. By leveraging social media platforms, the organization becomes a news amplifier as employees and their networks spread the news which puts the company in the desired light.
As an added benefit, these internal sharing features allow PR teams to communicate directly to employees, thus heading off rumors and false information that often surrounds big events. This allows teams to proactively stay ahead of the news cycle internally, while simultaneously spreading positive messages externally.
“Building off of our existing external social media sharing capabilities, these new internal communication tools again demonstrate why PublicRelay is the leader in innovation for the PR industry” said PublicRelay Managing Partner Eric Koefoot. “And like our other offerings, the tools save our clients time and resources and allow them to address potential problems before they happen.”
Internal communications tools are an integral part of PublicRelay’s suite of monitoring and analyticsservices that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today introduced an expansion to it product suite with the addition of custom coverage views.
Building on PublicRelay’s comprehensive monitoring and analytics solution for online, print, broadcast, and social media coverage, the new customized views deliver simplified, noise-free streams of key coverage based on specific user preferences. PR teams receiving this tightly filtered content can use PublicRelay’s powerful yet intuitive interface to quickly take action against the most critical coverage affecting their organization.
The views can be customized to display just the key issues and topics. Coverage then can be segmented easily by tone, top outlets or authors, and even media type. With these tools in hand, team members can enjoy their own, unique views into the coverage they care most about, saving them time and giving them just the right information to respond quickly to emerging issues and to amplify positive coverage, bringing it to bigger audiences.
“PublicRelay continues to be the premier solution for PR and communications teams looking to increase their efficiency and impact” stated PublicRelay Managing Partner Chris Bolster. “With our new custom coverage views, teams will save time and resources identifying and acting on the key coverage that matters.”
Custom coverage views are an integral part of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR monitoring and analytics solution for communications professionals in the Fortune 500, government, and non-profit sectors, today introduced the expansion of its product services to include radio and TV broadcast monitoring and analytics.
This partnership with global media intelligence platform Critical Mention adds to PublicRelay’s existing online, print, and social media capabilities. The new TV and radio monitoring feature now gives users a broader set of relevant coverage in a powerful yet simple interface. As it does with other media channels, PublicRelay provides not only noise-free, relevant video/audio clips (with transcribed text), but also accurate message and tone analytics every day.
“Critical Mention captures 44 hours of video every minute – more than YouTube ingests during the same period– and PublicRelay provides editorial knowledge, filtering and high-touch service for organizations demanding superior data quality and news intelligence,” said Andrew Koeck, vice president of business developments and partnerships for Critical Mention. “We believe PublicRelay will make strong use of the Critical Mention API to further their impressive growth.”
PublicRelay’s broadcast monitoring and analytics seamlessly work with Critical Mention’s coverage capabilities, which captures television 24 hours a day from hundreds of sources, including international content from Canada, the United Kingdom, and the Middle East, and radio from across the top 50 U.S. markets.
“The integration of broadcast monitoring further solidifies PublicRelay’s position as the premier monitoring and measurement solution for smart PR and marketing professionals” PublicRelay Managing Partner Eric Koefoot stated. “Combined with PublicRelay’s market-leading suite of message, share-of-voice, and influencer analytics, customers can now enjoy single-point access to a 360-degree view of their issues, messages, and influencers and can rest assured that they will not get caught off guard.”
Broadcast monitoring is an integral part of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
About Critical Mention
If it’s on TV, we’ve got it. Critical Mention is the clear leader in broadcast intelligence, with more than 1,200 clients and 4,000 desktops. The Critical Mention platform provides 24/7 blanket coverage of television and radio, capturing, digitizing and indexing in real-time 44 hours of live broadcast programming from more than 1,900 channels in all 210 U.S. DMAs and four continents every 60 seconds. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and services company. For more information, visit https://www.criticalmention.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today introduced a new executive reporting and analytics feature, the Priority Engagement Map.
The Priority Engagement Map provides new capabilities to communications teams, allowing them to pinpoint quickly the hotspots of opinion about their organization in the media landscape. This new feature displays at a glance the impact of coverage against accurate, human-verified sentiment in a graphical format. With one click, the Map gives teams the ability to identify both the key supporters and the most influential detractors on an issue within a given time period.
With this information in hand, PR professionals quickly understand the people behind the coverage and can immediately begin effective, timely outreach and action on an individual basis.
PublicRelay Managing Partner Chris Bolster commented on the new capability: “With the Priority Engagement Map, teams now have the ability not only to identify the coverage and influencers needing attention, but also to target and customize their outreach. With this new capability, we build on our core mission of keeping clients from getting caught off-guard, giving them the tools to focus their efforts, and generating the metrics to demonstrate the true impact of their PR program.”
The Priority Engagement Map is an integral part of PublicRelay’s suite of analytics and executive reports that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today announced the launch of its Influencer Ecosystem. This new integrated feature provides sophisticated, actionable analytics about an organization’s influencers on their brand.
The Influencer Ecosystem delivers segmented analytics by topic and tone on the key people (“influencers”) who drive public opinion in the news and social media. This capability, unique among media measurement solutions, provides communications professionals with one-click access to an actionable list of supporters, detractors, and neutral parties – and their points of view — on any issue being analyzed. Equally important, it also identifies influencers who are silent on a topic but have written on it in the past. These “undecided” or “uncommitted” influencers are vital to media relations professionals who want to proactively manage their messages.
Unlike other offerings in the marketplace that identify these individuals by broad-based scores that ignore how issues and varied coverage impact organizations, PublicRelay’s blend of powerful technology and human analytics identifies the authors and sources that matter most based on specific topics for a specific company. The complete PublicRelay platform further breaks out influencers by media type, so communications professionals can now conduct 360 degree outreach across traditional, online, broadcast, and social media with ease.
“Not only does this innovative feature provide an accurate look into the external people who really matter to an organization’s brand, but it also delivers the macro analytics that PR executives can confidently show to the CEO,” said Eric Koefoot, PublicRelay Managing Partner. “This new capability reflects PublicRelay’s market-leading commitment to high-caliber, accurate, and actionable PR analytics. Our clients represent some of the finest brands in the world, and they value our ability to cut through the clutter and noise and give them reliable facts to act upon every day.”
The Influencer Ecosystem is an integral part of PublicRelay’s suite of analytics and executive reports that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.
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RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its communications suite with a breakthrough geographic analysis tool.
The new tool empowers PR and marketing teams to track metrics and analytics from specific regions both in the United States and worldwide. Working with new capabilities that integrate easily with their organization’s custom geographic preferences, teams can now segment analytics around the most impactful and relevant coverage and influencers based on geography.
The new feature can also enable better collaboration among teams situated in, or targeting, different geographies.
Combining these new capabilities with PublicRelay’s existing analytics, PR professionals are now able to:
1. Identify, segment, and prioritize influencers for desired geographies, media types, and the position they take on a specific issue.
2. Illuminate which topics within an organization’s coverage are resonating in key regions.
3. Measure the effectiveness of messaging targeted to a particular geographic audience.
“Building on PublicRelay’s best-in-class suite of measurement and analytics services, our new geographic analysis tool enables coverage and influencer analysis that top-tier communications professionals require,” said PublicRelay Managing Partner, Eric Koefoot. “Teams can now act upon location-based insights, delivering additional ROI from the PublicRelay solution.”
The new geographic analysis tool is an integral component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.