January 30th | 6:00pm ET | New York
As communications leaders navigate an increasingly complex media landscape, data has emerged as a powerful tool for crafting more strategic, targeted, and impactful messaging. But how can communications professionals ensure they are using the right data to guide their strategies and inform key decisions?
On January 30th, senior communications leaders will convene for a Jeffersonian-style roundtable to explore the growing importance of data-driven communications. This peer-driven discussion will dive into how organizations are leveraging data not just to monitor mentions, but to uncover actionable insights that tie media efforts to real business outcomes.
We will explore questions such as:
- How can communications teams use data to become more proactive rather than reactive?
- What are the best practices for measuring media impact beyond vanity metrics?
- How can communications leaders ensure their strategies are aligned with broader business objectives through the intelligent use of analytics?
This intimate discussion promises to provide fresh perspectives and shared experiences on how data can elevate the communications function to new strategic heights. We encourage active participation from all attendees to maximize the value of this session. There will be no formal presentations – just rich dialogue with peers.
Who should apply? Chief Communications Officers or equivalent function
You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
Related Resources
February 27th | 12:00pm ET | Virtual
A Fragmented Media Landscape: What’s Next for Comms Strategy
The evolving media landscape is reshaping how trust is distributed and how audiences consume information. With declining trust in mainstream media outlets and a growing shift toward platforms such as podcasts, TikTok, and local news sources, communicators are rethinking their strategies to engage more effectively.
This shift highlights the increasing importance of localized and grassroots media efforts. For communications professionals, this trend signifies a pivot from relying predominantly on top-tier outlets to adopting a more ground-up approach. Local news outlets, which retain higher trust levels among stakeholders, are emerging as key channels for delivering impactful messaging. Similarly, the rise of niche platforms allows for targeted engagement with audiences that value authenticity and relevance.
In this roundtable discussion led by Dr. Lindsay McCluskey, we’ll explore how communicators are navigating this shifting, fragmented media landscape in an effort to maintain meaningful connections with their audiences.
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
Interested in more on this topic? Visit our blog!