TYSONS CORNER, Va., (September 9, 2020) – PublicRelay, the premier provider of PR and business analytics, announced its latest innovation in media monitoring: Predictive Alerts. 

This new capability gives leading communicators a way to see into the future: As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.  When a story is predicted to catch fire, the communications team is instantly alerted, giving them valuable hours in which to amplify positive coverage – or prepare a clear response to negative news – before the story has taken off. 

“Communicators are more and more reliant on data to make strategic decisions. But even the best data reflects what has already happened,” said Eric Koefoot, CEO of PublicRelay. “Predictive Alerts allows our clients to look into the future and know what’s coming.  We are flagging the stories now that will truly matter to them tomorrow.” 

PublicRelay’s Media Analytics solution utilizes powerful machine learning technology paired with trained analysts to deliver trusted data and actionable insights.  Clients leverage this quality data to enhance strategies and tactics, align themselves with the broader business goals, and boost collaboration across the entire organization. Predictive Alerts is one of many capabilities PublicRelay offers across the earned social media space. 

About PublicRelay: 

PublicRelay turns language into insight as the most trusted media analytics solution for many of the world’s largest brands.  PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.

October 22^nd 2019- Cavan – PublicRelay, a leading US media monitoring and analytics firm, announced today plans to establish a new office in Cavan, creating 20 new jobs over the next two years.  Cavan was selected as the location for a second office in Ireland based on the strong pool of educated talent available in the region and the innovative nature of Cavan’s newly opened Digital Hub where the company initially will be based. PublicRelay Ireland, Ltd. is currently looking to hire its initial team of associate analysts and a manager to begin work before the end of this year.

The project is supported by the Irish Government through IDA Ireland.

“We are excited to announce the opening of our new office in Cavan.  The educated, friendly workforce and proximity to our Dublin office make Cavan an ideal location to expand our presence in Ireland”, said Eric Koefoot, CEO of PublicRelay.  He then added, “We look forward to investing further in the country and building on our strong partnership with IDA Ireland.”

Speaking on the eve of the announcement, Minister for Business, Enterprise & Innovation, Heather Humphreys TD said: “I am delighted that PublicRelay are opening a new office in Cavan with the creation of 20 new jobs. I met with Eric Koefoot CEO and Ruth Wiederecht, Vice President of Operations, on my recent trade mission to New York and told them about the rich pool of talent in the local area. I would like to congratulate them on this milestone and wish them every success with their new office. I know that they will be pleased with their decision. Without a doubt, the announcement will come as a boost to Cavan town and the surrounding area. It will also provide more local jobs for people who want to work where they live.”

IDA CEO Martin Shanahan welcomed the announcement, saying:

“This investment by PublicRelay is in line with IDA Ireland’s strategy of winning impactful investments in regional locations and on working with companies to develop second sites in regional locations. It will showcase the region for other high growth tech companies and will be an excellent reference client in the region. The jobs being created will benefit Cavan and the wider county and region. I wish the company continued success as they expand their operations here.”

About PublicRelay:

Founded in 2008, PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives.  Known for its innovation, superior data quality, and actionable insights, PublicRelay uses proprietary technology and trained analysts to deliver accurate answers to the most pressing strategic brand questions.

TYSONS CORNER, Va., (June 17, 2019) – PublicRelay, the premier provider of PR and business analytics, has been named the best Business Information or Data Delivery Solution of 2019 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative businesses technology products across the country, and around the world.

“With our solution, communicators get accurate analysis and insights that not only drive communications strategies and tactics, but are used across their business to make strategic decisions,” said Eric Koefoot, CEO at PublicRelay. “We are honored to be recognized by SIIA with this prestigious award.”

“The CODiE Awards have long recognized the most innovative high-impact products in the market and the 2019 winners continue this grand tradition,” said Jeff Joseph, SIIA President. “We are thrilled to spotlight these exciting products and the power they have to revolutionize how we do business. Congratulations to all our honorees.”

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during a special Award Ceremony in San Francisco on June 12.

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 44 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the all new Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging. 10 awards were given as part of the Company CODiE Awards, which recognize outstanding individuals, companies and teams.

More information about the Awards is available at: siia.net/CODiE.

Details about the winning products can be found at http://www.siia.net/codie/2019-Winners

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.

SIIA Communications Contact: Benjamin Price, 703.909.4034, bprice@siia.net

About PublicRelay:

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.

PublicRelay’s Media Analytics solution earns prestigious industry recognition

TYSONS CORNER, Va., (May 1, 2019) PublicRelay, the premier provider of PR and business analytics, today announced that its Media Analytics solution was named a 2019 SIIA CODiE Awards finalist in the Best Business Information or Data Delivery Solution category. Finalists represent the best products, technologies, and services in software, information and business technology.

PublicRelay’s Media Analytics solution utilizes powerful machine learning technology paired with trained analysts to deliver trusted data and actionable insights that clients leverage to enhance strategies and tactics, align themselves with the broader business, and boost collaboration across the entire organization.

The SIIA CODiE Awards are the premier awards for the software and information industries and have been recognizing product excellence for over 30 years. The awards offer 76 categories that are organized by industry focus of education technology and business technology. PublicRelay’s Media Analytics solution was honored as one of 137 finalists across the 44 business technology categories.

“The 2019 CODiE Award finalists are some of the most innovative, high-impact products in the market. We are thrilled to place a spotlight on these innovations and the power they have to transform the future of how we do business.” said Jeff Joseph, President of SIIA.

“Communicators and PR professionals are being asked to make more data-driven decisions. Gone are the days of reporting on output counts that do not help them align their work to business outcomes,” said Bill Mitchell, CTO at PublicRelay. “Our clients are able to access rich, accurate analysis mapped to their particular business goals. This allows them to speak the same language as the rest of the organization and quickly become more strategic partners to the business.”  

The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review which determines the finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during the   Business Technology & Company CODiE Award Winner Announcement Party immediately following TechConText, June 12 in San Francisco.

Details about each finalist are listed at https://www.siia.net/codie/2019-Finalists.

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.

About PublicRelay:

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.

SIIA Communications Contact: Benjamin Price

bprice@siia.net

+1 (703) 909-4034

We are excited to announce the results of our second-edition research report with partner PR News, “The State of Data-Driven Communications.” We surveyed over 400 communicators to better understand the role of media measurement and analysis in communications strategies. One interesting, but not that surprising, finding is that 83% of communicators must defend or are preparing to defend their decisions using data due to pressure from the C-suite. 

We hear this in a lot of conversations with communicators – you need data with which to make informed decisions and again to prove the impact of those decisions to the C-suite. Unfortunately, however, only 21% of corporate respondents have analysis and insights they can easily share with their CEO or executives directly and just 24% are always prepared with accurate data they can trust to make decisions.

There is hope though.  Encouragingly, 65% of corporate respondents said they use media analysis and measurement to show how their efforts are contributing to broader business goals. Communicators are thinking strategically and want a seat at the table, but they still need the right analytical framework and measurement processes to prove it.

Read the full report for more PR measurement insights here and see how you stack up against your peers.

Survey shows that PR professionals increasingly value measurement although data quality is still not reliable enough to fully guide strategy

TYSONS CORNER, Va., November 29, 2018 (Newswire.com) –PublicRelay, in partnership with PR News, today released the results of the study “The State of Communications Data and Measurement,” which surveyed 400 corporate and agency communications professionals to identify how they perceive media analysis and gauge the role that data is playing in their communications strategies. This study is the second edition of a measurement study series launched in 2017.

According to the report, measurement remained an important priority for PR professionals this year. Close to 52 percent of agency participants and 47 percent of corporate respondents claimed that they are spending more time on media measurement this year than last year. This growing importance is fueled by the desire of communicators to demonstrate success, with 65 percent of both corporate and agency respondents expressing that they increasingly use measurement to show how their departments tie results to broader business goals.

“These findings are uplifting as they signify the empowerment of our industry,” said PublicRelay SVP of Strategic Partnerships Darren Sleeger. “Today’s communicators aspire to do more with data and analysis than simply prove their worth. They seek the actionable insights from analyzing media data that will help them secure buy-in for their strategies.”

While the demand and desire for PR and communications insights are growing, the study brings to light a deficiency in the quality of data and analysis available:

•  Data accuracy is only slightly better. Nearly 69 percent of corporate respondents and 60 percent of agency respondents explained that they felt they only had access to good data sometimes and that its quality is not consistently reliable. While an improvement of six percent from last year’s survey where 75 percent of corporate participants indicated that they only have good data occasionally, it still shows that accurate and consistent data remains elusive.
• Media analysis is not clear. Only 21 percent of non-agency audiences and close to 16 percent of agencies say that they can easily understand their data and can readily share stories and insights with executives. This statistic is a slight improvement from 2017 where 20 percent of corporate audiences said that their data was simple to understand and share.
•  Data needs to be more insightful. When asked how professionals would change their measurement process to better meet their needs, almost 62 percent of corporate and 67 percent of agency respondents stated that they would make it more insightful, and closer to 56 percent of non-agency and 59 percent of agency participants said they’d make it more comprehensive. In 2017, 61 percent of corporate respondents said that they’d like to make their processes more insightful, while 47 percent said they’d like to make it more comprehensive.

“As a profession, we need to work on bridging the gap between the desire for insightful, accurate data and what the state of measurement currently is,” says Sleeger. “The communicators that are excelling today understand that there is no silver bullet for measurement. The insights that give them both a look forward and the ability to adjust along the way are derived from technology paired with human analysis. It’s not ‘single-click’ easy but the payoff is a more strategic partnership with the business.”

A complete copy of the “The State of Communications Data and Measurement” report can be found here.

About PublicRelay:
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape and message pull-through. Known for its innovation, superior data quality and actionable insights, PublicRelay helps communicators not only understand what they have done but what to do next.

Interview dedicated to getting to the bottom of what makes leaders “tick”; CEO will share insight from his journey to entrepreneurial success

Tysons Corner, VA October 26, 2018 — On Saturday, October 27th at 7am on www.biztalkradio.com and www.tunein.com PublicRelay Founder and CEO Eric Koefoot’s Executive Leadership podcast will air.

The Executive Leaders Radio is a broadcasting body that conducts “elite interviews” of prominent CEOs, CFOs, and Presidents. These ten to twenty-five-minute on-air interviews are informal conversation designed to inspire other professionals with “what it takes to succeed”.

Executive Leader interviews can contain a range of topics. Guests can be asked questions about their background education, influences, mentors and career experiences and challenges, their business, and, even, interests outside of work and family sacrifices.

Eric has been a successful business executive for over two decades. This internet pioneer has either founded or served as a senior executive in Internet companies since 1996. He was CEO and Publisher of U.S. News Ventures, CEO of Five Star Alliance, and CFO and later VP of Sales at Washington Post Digital. Prior to his entrepreneurial endeavors, he was an executive at Ford Motor Company and Deloitte Consulting.

The podcast will cover Eric’s professional and personal journey to becoming a successful leader and later serial entrepreneur. Koefoot will share secrets as to what makes him “tick” and give advice to up-and-coming executives or entrepreneurs trying to start their businesses.

After the show airs, listeners can access the content on iTunes or podcast sites: Castroller.com, Podbean.com, and PodcastPickle.com. The show will also be posted on (www.executiveleadersradio.com).