Premier provider for PR and business analytics opens office in Dublin; Ireland move will allow the company to strengthen service to clients
TYSONS CORNER, VA., October 9, 2018 (Newswire.com) – PublicRelay, the premier provider of PR and business analytics, celebrated the opening of its first European office in Dublin, Ireland, in the Grand Canal Dock area.
The move strengthens the company’s international footprint and offers it a connection to new clients in the EMEA region that will benefit from the company’s premium media intelligence solutions that analyze coverage in over 20 languages. This global expansion will also give PublicRelay’s existing clients enhanced worldwide services at a speed matching that of the modern, global news cycle.
“The decision to expand into Europe was a natural step in our rapid growth as we continue to transform the world of data and analysis,” said Eric Koefoot, CEO, PublicRelay. “Since the day we founded PublicRelay, we’ve strived to deliver clients trusted media, brand and reputation analytics with an extreme focus on customer service. This move will provide our clients with an enhanced ability to react more quickly and effectively based on quality insights.”
PublicRelay’s human-assisted AI approach pairs highly trained analysts with the best technology to quickly deliver the insights companies need to drive action and impact business goals. PR teams across the globe have access to an unprecedented level of insight, capturing perceptions on topics that matter to brands such as message pull-through or reputational drivers such as Corporate Social Responsibility, Innovation and Diversity, rather than just counting keywords in their media coverage. Since its founding in 2008, the company has grown significantly and now counts many of the world’s leading brands as customers.
“Today marks a company milestone as we continue to enhance our operational excellence and ensure that we meet the demands of the complex and growing global media landscape,” said Darren Sleeger, SVP of business development and strategy. “Furthermore, we are excited to continue our growth as an international employer with talented professionals to serve the needs of our global clients.”
The company, which is actively hiring, in addition to its new Dublin office currently has operations in Boston, Denver, San Francisco, San Diego and Charlotte and is headquartered in Tysons Corner, Virginia. For more information about PublicRelay, visit www.PublicRelay.com.
About PublicRelay
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape and message pullthrough. Known for its innovation, superior data quality and actionable insights, PublicRelay helps communicators not only understand what they have done but what to do next.
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Experts in PR and business analytics to hold a workshop at the international event on measurement best practices; session seeks to give PR practitioners ways to tie strategies and tactics to business objectives
Tysons Corner, VA (October 1, 2018) – PublicRelay, a trusted analytics provider for Communications teams, will be joining other public relations industry experts as a speaker at this year’s PRSA International Conference taking place October 7-9.
On the second day of the event, from 3:45- 4:45 pm on Monday, October 8, PublicRelay CEO Eric Koefoot will deliver a real-world, practical look at how the best communicators are using insights from data about brand reputation, competitors and peers, and messaging to make more effective connections with authors and influencers, as well as build more targeted strategic plans that impact critical business goals. The session will also contain case studies about teams that are using measurement data to be more agile and even predictive about their efforts.
“Since our founding, our mission has been to change the way communicators see and leverage trusted data and transform it into valuable insights” says Koefoot. “We want practitioners to embrace analytics as a way to enhance their strategies and tactics, align themselves with the broader business, and even boost collaboration across their entire organization.”
Every year the PRSA International Conference attracts thousands of public relations industry professionals for learning and networking. This year’s conference tracks include: Reputation Management and Crisis Management, Big Data and Measurement, Hack-a-Comm, Leadership and Management, Tools and Techniques and Special Interests.
To meet the PublicRelay team during the event, stop by booth 714 or click here to learn more about and register for the measurement workshop. You can also visit www.publicrelay.com, for more information about their solutions for Communications professionals.
About PublicRelay
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s largest brands. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull through. Known for its innovation, superior data quality, and actionable insights. PublicRelay delivers accurate analysis that not only shows you what you’ve done but what to do next.
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TYSONS CORNER, VA, January 4, 2017 – PublicRelay today announced that the company is partnering with the Consumer Technology Association (CTA)™ for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018®, produced by CTA and running in Las Vegas from Jan. 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about exhibitors, speakers, and trending topics throughout the show.
CES is the world’s largest and most influential global technology event, and PublicRelay is powering the event’s 360 degree communications program with premier media intelligence. Going far beyond the traditional media coverage metrics and lists, PublicRelay utilizes powerful technology paired with trained analysts to deliver rich, actionable insights and provide insightful narratives all day, every day. CTA leverages this data to understand precisely how the show and exhibitors resonate in the media, to know what is hot, and to maximize media visibility and impact at CES.
As the leading media intelligence company known for its ability to turn data into high-quality, real-time, actionable and interactive insight at scale, PublicRelay will:
- Offer interactive dashboards to visualize media reaction and insights on and off the event floor.
- Identify and track top exhibitors, speakers, and products that are driving media engagement and social buzz at the show.
- Provide insights into the messages that are most effective and powerful in the media – far beyond simple keyword analysis.
- Deliver rich analysis of key influencers, enabling CTA to engage with them quickly and effectively.
“PublicRelay’s technology delivers unmatched insights into the trends, issues, and influencers at CES, making our team more focused and effective every single day of the show. This means we can deliver increased impact and value to our exhibitor partners at CES,” said Jeff Joseph, CTA’s VP Communications & Strategic Partnerships.
“Now in our third year at CES, we are excited to partner with the CTA team and help them be more effective in leveraging media, proving again why the world looks to CES to see the future of technology,” said PublicRelay President and CEO, Eric Koefoot. “The fit is perfect: CTA is using our technology to showcase the latest tech ideas at the one place the world looks to see innovation at work.”
About CES:
CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.
About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $321 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.
About PublicRelay:
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.
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Survey of Communication Leaders Reveals Lack of Confidence and Absence of Insightful Data
TYSONS CORNER, Va. December 5, 2017 – PublicRelay, in partnership with PR News, today released the results of the study “Reliable Media Data that Drives Communications Strategy Remains Elusive,” which surveyed corporate communications professionals at both Vice President/CCO and director levels to identify how they perceive metrics and the role data is playing in their communications strategies. The study found that, when asked how prepared they are with data to make actionable decisions, nearly 75 percent of director-level communicators felt that while they sometimes have good data, the quality is not consistently reliable. Only 19 percent said they are prepared with accurate data they can trust.
The high-quality data outputs that practitioners are looking for include accurate share of voice comparison among peers and competitors, author and publication intelligence, information about industry influencers, how traditional media is being shared across social media, and sentiment for brand and reputational drivers. Considering that over 60 percent of VP-level and above communicators are asked by the CEO and Executive Board for this type of data-driven analysis, the survey found that 40 percent of practitioners find it difficult to understand the media analysis they receive and therefore spend a significant amount of time cleaning it up to discover and interpret the true insights.
Other key findings from the study highlight:
- Accuracy and Insightfulness are Essential. 61 percent of respondents desire to make media intelligence more insightful. The most important changes VP-level and director-level communicators desire from their media relations intelligence process is better accuracy and insight, above speed, lower cost and comprehensiveness.
- Inefficient Use of Time. Nearly 40 percent of director-level communicators find it difficult to understand the media data they receive and spend a large amount of time cleaning up the data to seek out legitimate insights. More than half of respondents are spending more time on media analysis and intelligence this year compared to last.
- Desire to Focus on Other Activities. 69 percent of communicators said they’d rather spend time building strategic messaging plans and 65 percent said they’d prefer to spend efforts pitching or focusing on influencer outreach rather than media analysis.
“These findings clearly demonstrate the need for a fundamental shift in the way communicators generate trustworthy media intelligence to deliver on broader business goals. Senior communications executives are behind the eight ball as CEOs and boards are demanding decisions supported by data and not just gut instinct,” said Eric Koefoot, President and CEO of PublicRelay. “What is deeply concerning is the prevalence of irrelevant metrics and a staggering lack of reliable data. It is clear that technology alone, including AI, is not even close to delivering the needed insight from marketplace conversations. Communicators need to invest in solutions that give them trusted data-driven answers that are board-worthy.”
About PublicRelay
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s largest brands. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull-through. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to your strategic business questions.
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Media Contact
Christine Blake
Public Relations
W2 Communications
703-877-8114
christine@w2comm.com
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TYSONS CORNER, VA (PRWEB) JANUARY 26, 2017
For the second year in a row, PublicRelay has proudly partnered with the Consumer Technology Association (CTA)(TM) to deliver timely media analytics in support of CES 2017 in Las Vegas. PublicRelay, the industry’s most innovative media analytics solution for communications and marketing professionals, provided curated analytics monitoring show coverage, exhibitor perceptions, attendee satisfaction, and operational excellence.
With a dedicated team of PublicRelay media analysts analyzing a diverse set of media, CTA had unique, accurate insight into the issues that mattered most to them in their execution of CES, the largest, most successful trade show of its kind anywhere in the world.
PublicRelay integrated its best-in-class business intelligence solution with its all-new interactive interface and presented the results on an oversized touchscreen display. CTA’s communications team was able to monitor the news, interact with analytics, and answer pressing questions on the fly, enabling them to spend more time running the show, meeting with the press, and advancing their messages.
PublicRelay’s partnership at CES involved:
- Regular media updates on top stories and issues surrounding CES
- In-depth, continuous analytics revealing key influencers, technologies trending in social media, and operational issues and successes at the show itself
- Powerful, interactive touchscreen visuals updated in near real time and accessible to CTA’s onsite team
- Trustworthy human insight that generated reliable, accurate topic and issue analysis
“CES is the place for innovation and cutting-edge technology,” said PublicRelay Managing Partner, Eric Koefoot. “Since we pride ourselves on bringing the best innovations in the world to our customers, the partnership with CTA at CES 2017 was the perfect fit for both parties.”
About Consumer Technology Association:
Consumer Technology Association (CTA)(TM) is the trade association representing the $292 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its innovation, ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.