February 27th | 12:00pm ET | Virtual

A Fragmented Media Landscape: What’s Next for Comms Strategy

The evolving media landscape is reshaping how trust is distributed and how audiences consume information. With declining trust in mainstream media outlets and a growing shift toward platforms such as podcasts, TikTok, and local news sources, communicators are rethinking their strategies to engage more effectively.

This shift highlights the increasing importance of localized and grassroots media efforts. For communications professionals, this trend signifies a pivot from relying predominantly on top-tier outlets to adopting a more ground-up approach. Local news outlets, which retain higher trust levels among stakeholders, are emerging as key channels for delivering impactful messaging. Similarly, the rise of niche platforms allows for targeted engagement with audiences that value authenticity and relevance.

In this roundtable discussion led by Dr. Lindsay McCluskey, we’ll explore how communicators are navigating this shifting, fragmented media landscape in an effort to maintain meaningful connections with their audiences.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

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