April 24th | 6:00pm PT | Seattle, WA
Demonstrating the Value of Communications
Communications leaders know their function is critical to brand reputation, stakeholder trust, and business success, but how often does the C-suite truly understand why?
Even with a Chief Communications Officer or other Senior Comms Leader getting a “seat at the table”, comms teams often face a lack of clear understanding of their value, making it difficult to secure resources, gain executive buy-in, and drive strategic influence. Without clear alignment on how communications contributes to business goals, comms leaders risk being viewed as tactical operators rather than strategic advisors.
So, how do you ensure the value of communications is not just recognized, but deeply understood? How do you move beyond “squishy” PR metrics to showcase tangible business outcomes?
This roundtable will explore:
- Elevating comms as a core business driver – how to shape executive conversations around its strategic impact
- Proving value with the right metrics – what works, what doesn’t, and how to align measurement with business priorities
- Educating cross-functional leaders – bridging the knowledge gap with finance, operations, HR, and beyond
This conversation will bring together senior communications leaders to share real-world experiences, challenges, and strategies for elevating the role of comms inside their organizations
There will be no formal presentations – just rich dialogue with peers.
Who should apply? Chief Communications Officers or equivalent function
Registration much be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
