February 19th | 8:00am CT | Chicago, IL
Empowering Employees Amid Changing Corporate Priorities: As companies scale back DEI initiatives and external engagement on social issues, the role of employees as advocates and activists is evolving and becoming increasingly vital to internal culture and external brand. Communications teams now face the challenge of maintaining momentum in employee advocacy, even as organizational priorities shift. This roundtable conversation will explore how communicators can empower employees to champion corporate values authentically, building trust and engagement in the process.
Moderated by guest host, Geoff Curtis, Founder of Marshall Curtis Communications and former Horizon Therapeutics CCO, this discussion will explore how organizations can adapt to evolving expectations while aligning internal and external strategies with their core values. Key questions to be addressed include:
- What’s fueling the rise of employees as advocates, and how can (or should) organizations amplify this activism to strengthen brand reputation?
- With many companies pulling back from societal engagement, how can communicators keep DEI efforts and employee activism alive while aligning with business strategies?
- How can leaders inspire trust and engagement to enable employees to confidently champion the organization’s values?
- What tools, communication approaches, and support systems can communicators use to sustain employee advocacy and activism in an ever-changing corporate environment?
We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
