November 21st | 6:00pm PT | Los Angeles
As communications leaders navigate an increasingly complex media landscape, data has emerged as a powerful tool for crafting more strategic, targeted, and impactful messaging. But how can communications professionals ensure they are using the right data to guide their strategies and inform key decisions?
On November 21st, senior communications leaders will convene for a Jeffersonian-style roundtable to explore the growing importance of data-driven communications. This peer-driven discussion will dive into how organizations are leveraging data not just to monitor mentions, but to uncover actionable insights that tie media efforts to real business outcomes.
We will explore questions such as:
- How can communications teams use data to become more proactive rather than reactive?
- What are the best practices for measuring media impact beyond vanity metrics?
- How can communications leaders ensure their strategies are aligned with broader business objectives through the intelligent use of analytics?
This intimate discussion promises to provide fresh perspectives and shared experiences on how data can elevate the communications function to new strategic heights. We encourage active participation from all attendees to maximize the value of this session. There will be no formal presentations – just rich dialogue with peers.
Who should apply? Chief Communications Officers or equivalent function
You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
