June 25th | 12:00pm ET | Virtual
Many workplaces are experiencing a shift: younger employees are joining the workforce, while their more tenured colleagues prepare to pass the leadership mantle to the next generation. While much focus is on the skills needed for both groups to succeed—especially with fast-changing technology—less attention has been given to effective communication across generations.
Phrases like “ok boomer” or “kids these days” have become commonplace and highlight this gap. Not only do intergenerational communications shape relationships internally, but they also affect organizational messaging externally, particularly as comms teams grow more sophisticated in how they tailor messaging to specific stakeholders and audience groups. This discussion will explore how comms teams can improve intergenerational collaboration in communications.
With Guest Host, Dr. Katerina Tsetsura, Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, you’ll hear firsthand insights from someone who works closely with students entering the workforce, and you’ll walk away with fresh ideas for how to evolve your strategy to engage, inspire, and retain the future of your workforce.
Who should apply? We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Registration must be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
