TYSONS CORNER, VA, January 4, 2017 – PublicRelay today announced that the company is partnering with the Consumer Technology Association (CTA)™ for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018®, produced by CTA and running in Las Vegas from Jan. 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about exhibitors, speakers, and trending topics throughout the show.
CES is the world’s largest and most influential global technology event, and PublicRelay is powering the event’s 360 degree communications program with premier media intelligence. Going far beyond the traditional media coverage metrics and lists, PublicRelay utilizes powerful technology paired with trained analysts to deliver rich, actionable insights and provide insightful narratives all day, every day. CTA leverages this data to understand precisely how the show and exhibitors resonate in the media, to know what is hot, and to maximize media visibility and impact at CES.
As the leading media intelligence company known for its ability to turn data into high-quality, real-time, actionable and interactive insight at scale, PublicRelay will:
- Offer interactive dashboards to visualize media reaction and insights on and off the event floor.
- Identify and track top exhibitors, speakers, and products that are driving media engagement and social buzz at the show.
- Provide insights into the messages that are most effective and powerful in the media – far beyond simple keyword analysis.
- Deliver rich analysis of key influencers, enabling CTA to engage with them quickly and effectively.
“PublicRelay’s technology delivers unmatched insights into the trends, issues, and influencers at CES, making our team more focused and effective every single day of the show. This means we can deliver increased impact and value to our exhibitor partners at CES,” said Jeff Joseph, CTA’s VP Communications & Strategic Partnerships.
“Now in our third year at CES, we are excited to partner with the CTA team and help them be more effective in leveraging media, proving again why the world looks to CES to see the future of technology,” said PublicRelay President and CEO, Eric Koefoot. “The fit is perfect: CTA is using our technology to showcase the latest tech ideas at the one place the world looks to see innovation at work.”
CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.
About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $321 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.