PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and top trade associations, announced a new analytics and reporting dashboard for its best-in-class media monitoring and measurement product suite.

This all-new capability presents metrics in easy-to-understand charts and graphs that are custom-built to a client’s needs and specifications. PublicRelay customers can now utilize analyst-curated, accurate, actionable metrics at any time.

Unlike the charts that most automated measurement systems provide, PublicRelay’s charts are derived from analysis performed by PublicRelay’s highly-trained, client-dedicated analysts. This approach ensures the relevance of the underlying content and the decision making value of the data visualizations. Communications teams can trust the accuracy of the analytics and can compellingly demonstrate their impact to the C-Suite and Board.

Among the upgrades launched:

  1. New charting and graphing types;
  2. Advanced filtering capabilities based on messages, outlets, tone, reach, social media activity, and Media Significance Score (TM);
  3. Timely updates for rapid response based on reliable facts;
  4. Enhanced export capabilities providing easy access to underlying chart data.

“Building upon our already powerful product suite, PublicRelay’s new dashboard continues our tradition of innovating around the insightful measurement of media” said PublicRelay Managing Partner, Chris Bolster. “The enhanced dashboard helps our customers rise above the fray, see clearly what is happening in the media landscape, and take measured action based on facts.”

The new dashboard is a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit www.publicrelay.com.

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