Experts in PR and business analytics to hold a workshop at the international event on measurement best practices; session seeks to give PR practitioners ways to tie strategies and tactics to business objectives

Tysons Corner, VA  (October 1, 2018) – PublicRelay, a trusted analytics provider for Communications teams, will be joining other public relations industry experts as a speaker at this year’s PRSA International Conference taking place October 7-9.

On the second day of the event, from 3:45- 4:45 pm on Monday, October 8, PublicRelay CEO Eric Koefoot will deliver a real-world, practical look at how the best communicators are using insights from data about brand reputation, competitors and peers, and messaging to make more effective connections with authors and influencers, as well as build more targeted strategic plans that impact critical business goals.  The session will also contain case studies about teams that are using measurement data to be more agile and even predictive about their efforts.

“Since our founding, our mission has been to change the way communicators see and leverage trusted data and transform it into valuable insights” says Koefoot. “We want practitioners to embrace analytics as a way to enhance their strategies and tactics, align themselves with the broader business, and even boost collaboration across their entire organization.”

Every year the PRSA International Conference attracts thousands of public relations industry professionals for learning and networking. This year’s conference tracks include: Reputation Management and Crisis Management, Big Data and Measurement, Hack-a-Comm, Leadership and Management, Tools and Techniques and Special Interests.

To meet the PublicRelay team during the event, stop by booth 714 or click here to learn more about and register for the measurement workshop. You can also visit, for more information about their solutions for Communications professionals.

About PublicRelay

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s largest brands. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull through. Known for its innovation, superior data quality, and actionable insights. PublicRelay delivers accurate analysis that not only shows you what you’ve done but what to do next.

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