A company’s reputation is influenced by a diverse set of stakeholders, including employees, investors, customers, regulators, business partners, and policymakers. How does media coverage impact each of these groups? Join us for an exclusive 20-min webinar where we’ll unveil key findings from PublicRelay’s latest research on stakeholder sentiment.
Using data-driven insights from our Benchmark, we’ll explore:
- How different stakeholder groups perceive companies in the media and how their sentiment varies.
- Which stakeholders are most sensitive to media narratives and why their reactions are the most volatile.
- Why customers often remain undecided and what this means for corporate messaging.
- How sentiment shifts over time and what it reveals about reputation management strategies.
This report walkthrough will provide PR and communications leaders with actionable insights to navigate stakeholder sentiment effectively. Take this opportunity to sharpen your media strategy and better understand the audiences shaping your corporate reputation.
Host: Haley Wilson, Strategic Partnerships Lead at PublicRelay
