September 26th | 12:00pm ET | Virtual

Communications plays a unique role, not only in promoting reputation but also in serving as an advocate on behalf of all relevant audiences and stakeholder groups.

In recent years, however, we’ve seen a retrenchment in this regard as organizations and their communications leaders reevaluate the impact of their work. While in some cases, this is in alignment with organizational values, in others it’s a matter of public positioning and brand safety.

This discussion will focus on the changing nature of the advocacy role of the communicator within an organization, and will explore the following questions and more:

• What have you experienced in your day-to-day work as it comes to the role of the communicator-as-an-advocate?
• How do you coach executives when approaching media engagements, and what are they saying?
• How are employee channels like ERGs affected by these shifts?

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

October 1st | 8:00 – 10:00am CT | Austin, TX

Global uncertainty is higher than we’ve seen in years. Not only does this growing uncertainty complicate external communications from an organizational perspective, it influences internal stakeholders and their brand perception, as well.

Interestingly, internal audiences are often informed about their organization’s stances towards global issues and events through external channels, which can create new feedback loops. Given the degree to which internal stakeholders can affect organizational reputation both internally and externally, these feedback loops can have massive reputational impacts if they’re mismanaged.

However, dislocated, inconsistent messaging across internal and external channels can impact reputation, as well. As uncertainty increases and the issue grows more pressing, it’s important for communicators to be prepared to both serve as an effective stakeholder advocate and message consistently on behalf of their organization – the session will explore strategies to help do so.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable breakfast discussion.

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

October 3rd | 8:00 – 10:00am ET | Miami, FL

This past summer’s Olympics in Paris was one of the most widely-viewed events in history. Not only was audience delivery over traditional broadcast channels the highest on record, Nielsen data found that this Summer’s games were streamed 40% more than all previous Summer and Winter Olympics combined.

This huge streaming consumption serves to evidence an idea that many communicators have been realizing over the past couple of years – media consumption habits are changing, and quickly. For communicators, this means that message amplification across tried-and-true channels may start to see inconsistent performance, if it hasn’t already. Furthermore, audience demographic and psychographic profiles will continue to evolve, adding further complexities.

Finding the right channels to reach key stakeholders with organizational messages is going to grow increasingly segmented and complex, and communications teams need to be prepared for the challenge.

Special guest host Lorri Christou, Chief Communications Officer at Subway, will lead this in person session, exploring the changing media landscape and how communications teams can be ready to embrace it. 

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable breakfast discussion.

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

October 9th | 6:00pm ET | Washington, DC

The communications landscape is always shifting – are you staying on top of emerging trends? 

On October 9th, communications heads in the DC metro area are gathering to discuss current and nascent trends in:

• Reputation management
• Crisis control
• Data & analytics
• and more!

This is an executive peer-driven roundtable for 8-10 Senior Communications Leaders. Jeffersonian-style dinners work best when everyone participates, so we encourage active engagement from our attendees. There will be no presentation as part of this event.

Who should apply? Chief Communications Officers or equivalent function

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.