July 30th | 12:00pm ET | Virtual

As consumers evolve the way they make decisions and consume video content, digital influencers with outsized followings have become a key cog in the world of business.

Not only are marketing teams and advertising agencies leveraging their followings to connect with consumers, communications teams are also partnering with influencers to spread their messages and drive positive narratives about their brands.

In 2024, earned media strategies are not restricted to journalists and outlets – it is becoming essential for communications teams to have a built-out influencer strategy as well.

This has produced several questions:

• How do communicators work with more influencers to amplify key messages?
• What resources should teams be leaning on to help identify, target, and measure the impact of specific influencers?
• As communicators wade further into content creation, how can comms teams effectively partner with influencers and marketing teams to develop comprehensive content plans?

This 1-hour discussion will explore these questions and more.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

August 21st | 6:00pm ET | Philadelphia

The communications landscape is always shifting – are you staying on top of emerging trends? 

On August 21st, Philadelphia-based communications heads are gathering to discuss current and nascent trends in:

• Reputation management
• Crisis control
• Data & analytics
• and more!

This is an executive peer-driven roundtable for 8-10 Senior Communications Leaders. Jeffersonian-style dinners work best when everyone participates, so we encourage active engagement from our attendees. There will be no presentation as part of this event.

Who should apply? Chief Communications Officers or equivalent function

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.

September 5th | 12:00pm ET | Virtual

Another election season is upon us, and in recent years polarization around the topic has only increased. Most of us can agree that with this polarization, it’s become more difficult to disagree while maintaining congeniality.

This polarization has brought internal communications to the forefront, and communicators are rethinking how they address politics in the workplace. One of the most important venues for complex conversations are employee resource groups, but what rules do you put in place here to ensure a productive discussion where disagreement is allowed?

Do you encourage political discourse, or do you consider employee channels to be a politics-free zone? How do you discuss initiatives like political giving with your colleagues?  

This one-hour discussion will center on strategies to address disagreement and polarization from an internal comms perspective as we quickly enter one of the most fraught political seasons yet.

We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.

You should receive an email to confirm your request. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.