June 12th | 12:00pm ET | Virtual
Mis- and disinformation have always existed in public discussion, but today it dominates.
The media devotes significant journalistic real estate to correcting deliberate or accidental errors of fact. For the most part, however, people do not pay attention to the fact checkers, or even disbelieve them. As a result, communicators are confronted with stakeholders who are misinformed about an enterprise’s policies and actions.
In addition, the atomization and digitization of media make it more difficult to monitor mis- and disinformation and respond where appropriate.
Hosted by Gary Sheffer, Founder of Spokesman Communications and former VP of Communications at GE, this virtual roundtable will encourage candid conversation among senior communications leaders about what to do to manage these challenges.
Who should apply? We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Registration must be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
June 25th | 12:00pm ET | Virtual
Many workplaces are experiencing a shift: younger employees are joining the workforce, while their more tenured colleagues prepare to pass the leadership mantle to the next generation. While much focus is on the skills needed for both groups to succeed—especially with fast-changing technology—less attention has been given to effective communication across generations.
Phrases like “ok boomer” or “kids these days” have become commonplace and highlight this gap. Not only do intergenerational communications shape relationships internally, but they also affect organizational messaging externally, particularly as comms teams grow more sophisticated in how they tailor messaging to specific stakeholders and audience groups. This discussion will explore how comms teams can improve intergenerational collaboration in communications.
With Guest Host, Dr. Katerina Tsetsura, Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, you’ll hear firsthand insights from someone who works closely with students entering the workforce, and you’ll walk away with fresh ideas for how to evolve your strategy to engage, inspire, and retain the future of your workforce.
Who should apply? We welcome CCOs, VPs, and Directors of Communications to request an invitation to join this roundtable discussion.
Registration must be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.
June 25th | 6:00pm PT | Seattle, WA
As communications leaders navigate an increasingly complex media landscape, data has emerged as a powerful tool for crafting more strategic, targeted, and impactful messaging. But how can communications professionals ensure they are using the right data to guide their strategies and inform key decisions?
On June 25th, senior communications leaders will get together for a Jeffersonian-style roundtable to explore the growing importance of data-driven communications. This peer-driven discussion will dive into how organizations are leveraging data not just to monitor mentions, but to uncover actionable insights that tie media efforts to real business outcomes.
We will explore questions such as:
- How can communications teams use data to become more proactive rather than reactive?
- What are the best practices for measuring media impact beyond vanity metrics?
- How can communications leaders ensure their strategies are aligned with broader business objectives through the intelligent use of analytics?
This intimate discussion promises to provide fresh perspectives and shared experiences on how accurate data can elevate the communications function to new strategic heights. We encourage active participation from all attendees to maximize the value of this session.
There will be no formal presentations – just rich dialogue with peers.
Who should apply? Chief Communications Officers or equivalent function
Registration must be qualified. Upon qualification, you will receive a follow up email from a member of our team confirming your participation.